Everyone who is into social media for more than a couple of months knows that paying money to get likes on your Facebook page doesn't work. Buying a bunch of Twitter followers doesn't cut it either.
Beginners in the social media field however, need to go through a lot of trial and error. I've been asked a lot of questions and have come across a lot of false concepts revolving around it.
Today I'm going to share with you 7 common misunderstandings about social media success. If you are just starting out or your efforts aren't paying off, the following article is for you. If you want to make your campaigns worth the time, take a look at the below paragraphs:
Sharing What Happens in Your Life is a Must
Authenticity is super important nowadays. Sharing with the world that you are getting up from bed and preparing your coffee is not a sure way to create it though. That is just boring. You won't get anyone interested.
Personal things should only be shared when they concern your audience in one way or another. Here's an example of a tweet I sent a week ago:
"Hey guys, wanted to let you know that I won't be as active this week due to some non-blogging issues. Full steam ahead starting from Monday!"
I don't even mention any reasoning. People don't need that. The ones who might want to know more about the problem will just ask.
You Need to be Online All the Time
Facebook can be quite addictive. It's the same with Twitter. If you want results though, you need to find the balance.
If your whole day goes into chatting and sharing stuff, you won't be able to prepare content that gets shared. And after all if social media is the saucepan content is what gets cooked in there.
If social media is holding you back from producing articles, then you are going one step forward and two steps backwards. Staying focused on what matters is the key.
You Must be Able to Satisfy Every One of Your Followers
Many Twitter users are far too overprotective about what they send out to their followers. Your main stream of articles must generally be relevant and to the point - there's no denying. That does not however mean that you can't sometimes drift aside and share something that's different from your normal tweets.
Even with the best articles, you can never satisfy everyone. Some will like one post, others a different one. If you believe that what you just read is good for your audience, don't look at the few who might not like it and think about the ones who will!
You Must Choose Between Quality and Quantity
Many seem to believe that you can either go for quality while neglecting quality or the other way around. That ladies and gentlemen is wrong.
The problem with social media sites is the lifespan of what you share. With a message that is trending for not more than 20 minutes, you can't post three times a day and expect to reach many people. Quality doesn't matter if people don't see your updates.
And still even if you post multiple times a day, that doesn't mean you can't keep the bar high. With a bit of a good research to sift out the good from the bad, you can easily go for both!
You Don't Have to Invest into Social media
The first thing that comes to mind when we talk about social media is the fact that it's all free. And yeah, basically it is. You don't have to pay for a Twitter or a Facebook account, that's for sure.
Building the audience is where things get tricky. You will have to invest - either time to find the right people yourself or money to put the whole process on autopilot.
So all in all social media is not free. The options are two. To spend money on services that save you time or to waste time and hence opportunities to make money. I'd go for the first option.
Social Media Success is the Same as Business Success
You might have 3,000 Facebook friends, you might have 30,000 followers on Twitter. Does that alone mean anything? No!
Without doubt social proof is great and it works. If people see that you are articles are getting tons of shares, they are more likely to retweet you than another blog with no interaction. The question is how all of this is helping you?
If all of that buzz doesn't result in subscribers and buyers, numbers don't matter. Being successful at getting people to listen to you is just the beginning. Being able to make their minds and turn them into customers is what your end goal should be.
Automation is Your Worst Enemy
Automation. Bots. Spamming. I really can't seem to grasp why so many folks believe that the three always go together. By far not all automation is a bad thing. The truth is that without any additional tools to help you on your way, you will have to spend way too much time to get closer to your social media success.
I am firm believer that if you are able to create a discussion, to say thank you or to simply reply back when someone asks you a question, you shouldn't worry about automating some aspects of your work. Talking about automation, take a look at my post on the best Twitter tools!
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