Social media in 2013: the year we finally go “beyond the like”

Social media is not the new kid on the block anymore but it's still a growing channel and 2013 will see a number of changes - or so our industry experts think. Brands are starting to realise the importance of this channel and are looking for real numbers to back up the claims of agencies and social media experts.

The continued growth of content will affect how people use and interact with social media and the beands using it. And now that we can collect more specific and individual data through social media, this content will become even more effective.

Social media brings the most opinions in the digital marketing space, and what follows just demonstrates that fact:

Shiraz Datta, Lead - Marketing CRM and Business Intelligence at Nokia

Social media has and will further evolve the marketing communication space for companies across the globe. Social Media has evolved as mainstream for companies to not only reach to their customer, but as the space evolves, would require becoming a mainstream consumer monitoring/listening center.

Now it hard to believe that any consumer sector has not be touched by the magic of social media and hence with consumer and companies coming in the same space of voice; the companies needs to make the social media not only a broadcasting center, rather a listening and engagement center through analyzing unprecedented amounts of information on consumer behavior and preferences.  

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