Thursday, April 26, 2012

The Benefits of Video Production on YouTube

Video production is something that has seen a significant rise recently as it’s become a huge part of online marketing for a number of companies.
With an ever increasing amount of businesses looking to rank at the top of a particular search engine for their desired keywords and search terms there are a growing amount of different things which will help a company to rank higher than their competitors and in the world of online marketing and SEO it’s all about getting above your competitors.
Many people record a video or videos on their mobile phone and at the best of times they’re very shaky quality. These videos are what get uploaded to sites like YouTube and a lot of the videos on there are a bad quality.
This is where the YouTube Video Editor comes in handy for a number of people. If you’re uploading a video to your company’s YouTube channel and you’re not too pleased with the quality of the video then you’ll be thankful for the helpful desktop editing programme from YouTube.
1. Choose Your Video
First things first you need to choose your video. Once you’ve logged into your YouTube account if you go to the page where your uploaded videos are stored then you will see underneath that there is an “Edit Video” button. Every entry you want to edit, you now can.
2. ‘Quick Fix’ Your Videos
Once you trawled through your videos and found the one you want to edit, you will be greeted with the YouTube editing interface. It’s very simple and it also shows the two different versions of the video, the original and the edited version side-by-side.
The trim button brings up a simple timeline and this enables you to get rid of any dull introductions or endings. Once the changes have been made, click done and move onto the next bit. Also, in the quick fixes tab, you can rotate your video, which comes in handy when somebody has recorded landscape footage on their phone.
As well as this there’s a nice little “I’m feeling lucky” button which improves the lighting and colour of the video. There are also controls for the more common things like contrast and the saturation and any of these changes are instantly applied so that you can compare.
3. Effects for your Videos
Yes, you can add effects to your videos. The editor offers you a generous number of different effects and with different options like the simple black and white to the old school sepia you’ll have a whale of a time making the changes to your video. If you make a hash of editing your video then you can always make use of the undo button and start again from scratch.
If you’re after more of a professional looking video you can always use a professional video production company, like Vidify.co.uk who will provide you with a professional service and ultimately you will be left with a professionally produced video which will save you the hassle of having to edit your own clips.

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