The hype surrounding the latest social networking phenom, Pinterest, continues to grow daily and with each new member that joins, people are discovering new uses for this exciting posh site. Being that it is a site that focuses much more on visuals than words, Pinterest is obviously attracting more people who gravitate towards the aesthetic side of things, but that does not mean that it is a site that can only be used by a very specific and small range of people.
Business bloggers have recently started latching on to Pinterest, along with many other blog, site and online business owners who are starting to figure out how to use this site to their benefits. Here are six most obvious benefits of Pinterest for business bloggers.
1. Connect and develop relationships
Pinterest is a social site. It’s all about connecting, sharing and interacting with other pinners. If you disregard this fact, you are not only missing the point, but amazing business opportunities as well. Create relevant pinboards and aim to provide useful information and great resources to your visitors. Reply to their comments, visit their boards and socialize with them. And if you think it is a waste of time, remember that people buy not from companies, but from people they like and trust.
2. Share Content
Obviously, this is another venue for sharing your blog content. Pinterest is especially favorable for blogs with high quality imagery and graphics. So if you are creating and posting infographics and videos, or run a blog that is very visual, like a travel, cooking or fashion blog, then Pinterest is a custom made sharing platform for you. Handy tip: use the description field to provide useful information about the pictures or videos that you pin to your boards and add relevant tags like #quotes, #travel, #infographics (otherwise known as keywords!).
3. Increase visibility and build reputation
Business professionals or freelancers blogging to attract more clients will benefit from increasing their visibility, not to mention designers, photographers, architects and illustrators. If you are in this line of business, then Pinterest can truly get you exposure. Share your work, offer insightful comments, pin advice, tips and useful resources from your respective fields of expertize, and position yourself as an expert in your niche.
4. Build backlinks
Each picture or graphic that you or your blog visitors pin and repin links back to the source (your blog or website), and the more pins and repins, the more link juice. To get many repins, first you need great visual content and secondly, followers. To increase the likelihood of getting many repins, grow your following. It all starts with sharing great content, reaching out, and building relationships.
5. Seek out blog post ideas
As a blogger, you constantly need inspiration for new blog posts. Even if you already tried Pinterest, you probably haven’t thought of this picture sharing site as a blog idea generator. But pictures that your potential blog subscribers and customers share can actually provide an excellent insight into their interests, needs and wishes. Pictures can actually reveal much more than words and cure your creativity drought. Simply explore pinboards around your blog topic and find yourself both refreshed and inspired to write.
6. Promote company or affiliate products
Pinterest is a simply amazing site for window shopping and therefore showcasing your products. Whether you are promoting the products from your e-shop or affiliate products, Pinterest presents itself as great opportunity. You can even put a price tag on your products by adding a US dollar price in the description of your pin. One great way to get free promotion and positive recommendations is when your customers pin your products on their “Products I love” board.
Once you get into the swing of things and start getting a feel for how Pinterest works and how people respond to content that is shared on it, more and more ideas will start to crop up on how Pinterest can be used to promote your blog or products. The best and most exciting thing about Pinterest is that the known uses for the site have just started scratching the surface of Pinterest’s potential.
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