Thursday, April 12, 2012

Why Bother Monitoring Social Media? Twazzup & Social Mention (P4)

Continued from previous post, here are 2 more tools review

Twazzup

Twazzup
Of the Twitter-focused monitoring tools I’ve come across, Twazzup does a great job of getting everything on one page. Sentiment, top links, and influencers are available.
The ranking of influencers, however, seems a little mysterious. A quick check of Klout scores on profiles for a few key topics didn’t reflect a high level of influence, so Twazzup must be using a different calculation.


Social Mention

Social Mention
This social media monitoring tool features an interesting combination of easy-to-read metrics including reach, sentiment, passion, and strength (volume/day). Social Mention tracks blogs, blog comments, Twitter, mainstream news, images, video, and audio. Searches can be saved as an RSS feed so you can easily stay up-to-date.

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