When Managing a Social Channel like Facebook, whether it be for your Brand or one that you manage, putting to task a Conversation Calendar can be an invaluable tool. One that is not utilized enough in Social Media Management because it is often deemed as not necessary.
Here are 4 reasons for implementing one:
It’s a Way of Keeping Your Facebook Business Page Organized and Structured
It always helps to have a structure to your Facebook Business Page – not only does it help to keep it more organized and looking professional, it keeps your Facebook Fans coming back for your engaging content; they know what to expect and when to expect it. If they saw something engaging on a Tuesday and you have told them that there will be similar or continuing content the following Tuesday – they will be looking out for it and coming back.
It Sets Your Fan’s Expectations and ‘Cliff-Hangers’ Keep Them Coming Back
If your Brand Page’s user enjoys a particular post on a Tuesday, let them know that there will be another installment next Tuesday, and leave them wanting more. Maybe it is a video series of how to make the perfect coffee. Don’t give them everything in one day; maybe talk about the coffee beans on the first Tuesday, how to prepare the milk on the second and how to put it all together on the third… etc. Make a prize available for the best tasting coffee? If they come down to your store on the 4th Tuesday, make their coffee and it is judged by a tasting panel…etc.
It Helps You to Plan Resources to Keep the Facebook Conversation Going
Social Media Management sites (Hootsuite, Sendible, etc.) or and firm like Builditz.com can schedule the types of posts for the different days; much easier to plan with a Conversation Calendar. But the most important task is to keep the conversation going (talking and answering questions from your Fans after their interest has been ignited with your engaging posts).
The key here is – if you know that your Tuesday post is most popular, you know you should assign someone to monitor for that day to talk with your Fans, or at least get your best Facebook Jockey on the case! A SMM firm like Builditz would already have a Campaign running and would be monitoring accordingly.
It Enables You to Analyze Your Audience and Post Timings More Accurately
Keeping your posts organized and topics assigned to each day makes their impact easier to measure. You can compare this Tuesday with last Tuesday and assess what impact things like post times or frequency has. If your content is similar each Tuesday, but you tried adjusting the times of your post over last week you can say that it was the timings that made the difference – not the content. Use Facebook Insights to measure and analyze this or consult your SMM firm; Builditz is always available to help with SMM Campaign tactics and uses.
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