Three things that are missing from Twitter and having them will definitely increase the user experience.
The world of 140 characters or Twitter is like drugs to me. So I tend to maintain a controlled affection towards it otherwise it can take my entire day. Over the years, Twitter has evolved from 140 characters to being a source of consumptions of news for some while getting popular by trending hashtags for some. I was really happy when Twitter had donned a new look last year. It not only introduced exciting features but the world of 140 characters became smarter. Of late I have started using the web Twitter more than my Hootsuite app for some definite advantages. However, with regular use I have found that Twitter can get even smarter if it incorporates the 3 missing links listed below.
1. Sound Email Marketing:
Initially, Twitter started sending emails, which would inform you about who followed you and who favorited your tweets. Recently, after it acquired startups like Summify and RestEngine, it indicated that it wants to strengthen it’s email marketing. According to Twitter, it has also started testing the same where Twitter is sending emails with a list of top articles that were retweeted most by your followers. A service similar in the lines of Summify.
2. Interest Based Suggestions:
When I started using it regularly, I noticed that Twitter shows me a random list of people under the section “Who To Follow”. The funny part was that it also showed me people whom I was following already. Over the time, Twitter has improved this feature and now it shows me list of people who are being followed by my community.
3. Twitter Analytics:
Twitter Analytics has been the most long-awaited feature. Twitter had confirmed a long time back that they are working on Twitter Analytics, which will provide a detailed in-depth analysis but then we haven’t heard much. I find this very interesting that why has Twitter ignored such a basic feature or is it waiting for some competitor to give it some heat. Like Google Plus did give Facebook for a while. Analytics is the major missing feature and even if Twitter launches it as a subscription offer specially for brands, I think it will still find many takers.
These are the 3 missing links in Twitter which if tied up, can provide a better user experience for twitteraties. Do you have anything to add to this list of missing features in Twitter? Do share them in the comments section. I would love to hear them.
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