How to turn social media followers into revenue

Are you looking to turn your social media following into real revenue? So is the rest of the world.

But have no fear: it isn’t as hard as it sounds. The reality of delivering on real return on investment from social media has become a daunting task for many companies because the social media relationship is different than the traditional sales relationship.

In the sales relationship, the prospect is interested in buying, but for social media many times the relationship is built upon an interest in content, not necessarily an interest in a company’s products or service. Understanding this difference is the key to unlocking the door to a measurable return.

Click here to see the best practices for Facebook, Twitter and other social media sites, put together by our sister paper, the Baltimore Business Journal.

And don't forget to vote for your favorite companies and connect with them via Facebook, Twitter and LinkedIn in Orlando Business Journal's Social Madness competition.

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