Social media has changed the way news is
gathered and reported. In this video top journalists and bloggers such
as Jeff Jarvis and Chris Anderson talk about the non-stop media cycle
and the impact it is having on reporting the news.
Just as media companies have had to adapt to this always-on news cycle, so do PR pros. Dealing with the media now, and getting earned media mentions, is a far cry from what it was even five years ago. It’s time to rethink your media relations strategy for 2013
Just as media companies have had to adapt to this always-on news cycle, so do PR pros. Dealing with the media now, and getting earned media mentions, is a far cry from what it was even five years ago. It’s time to rethink your media relations strategy for 2013
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