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Using online marketing promotional videos
drives action and increases conversions across the entire sales funnel -
from small ecommerce transactions to longer enterprise level sales
processes.
The reasons are clear when looking at consumer behavior - we are quickly becoming an audience of viewers, not readers.
As such, they prefer watching online company videos and product videos
to reading text. Online advertising video is easier to consume, more
engaging, easy to share and provides consumers with more information to
help make informed decisions. From brand awareness to lead generation
to customer acquisition…there is nothing else that comes close to the
effectiveness of a well-designed promotional video message.
Research
from Forrester, ComScore, eMarketer, Invodo, Forbes and other top
organizations all support how marketing with online video marketing by internet video production
creates some form of action, moving the prospect deeper into he sales
cycle, 52% of the time. Given these impressive stats marketing with web
video is one of the best ways to engage and convert casual browsers into
leads and paying customers.
Video is proven to increase landing
page conversions, is highly-valued social media content and, used in
conjunction with a contextual SEO strategy, can improve your search
algorithm rankings to catapult you ahead of your competition and give
you ongoing investment returns to your video production.
A video posted on a company's website, delivers a more engaging and personal message and the use of promotional online
business video marketing puts any company far ahead of their
competition due to online video’s unique and new way of grasping the
potential client's attention and educating them on the people behind the
products and services."
Marketing with online video reaches
out, informs and builds trust with your customers quicker, easier and
more effectively than any other online marketing medium. Most
businesses understand the power of business videos but are unsure where
to get started…here are 5 types of easy to create business videos to
help you get started.
- Product education / demonstration – You talk about your products and services everyday! Now do it in front of the camera! No script is needed as you are the expert, show your stuff! If you need a starting point, look at your website.
- Video FAQs - does your website have a list of FAQs (Frequently Asked Questions)? Why? Because they are important to informing the prospect of your firm’s key value propositions, experience, differentiators and processes. Now do it in a personal and information rich way. FAQs are easy wins for producing a series of video content.
- Post presentation objection handling – record answers to the top three objections your customers have about post-presentation. Present them with confidence and conviction that will build trust and more sales.
- Customer testimonial – your customers love you and most likely have relevant stories of your team, product, implementation and service. Find a customer for each product/service you have and start filming!
- Key people behind your sales team – don’t your customers love your back office staff!!! Give your sales team with video that shows prospects your talented team that will be servicing them post-sale.
Small business online video
production can be used on websites and other places on the Internet
(such as social networking websites i.e. Twitter,
YouTube Marketing Facebook, LinkedIn) in order to open their doors to a
plethora of new potential clients. Smaller businesses need to be sure
that every marketing investment produces immediate and direct results.
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