One of trends for 2013 will be “Amplification”. The times that companies and people rely on asking others to redistribute their posts and messages is over. Just like with email, you as a fan are getting too many messages and notifications (many of you are turning them off) and thus ignoring these requests.
As more and more of the employees are becoming active on social media, companies are realizing that they are low hanging fruit when it comes to brand ambassadorship. They want to enlist them as ambassadors and are setting up awareness sessions in the hope these employees will actually help spread the word. .
Companies are also looking for new ways to get their messages promoted. Help is on the way in form of Social Media Amplification Applications. The concept is simple: Leverage employees, partners, customers and fans to share your company’s social media messages on your behalf. The objective is to drive traffic to websites, campaign or blogs to generate leads.
How does it work?
Step 1: Find amplification application
There are a number of these applications available today. I predict that there will be more coming in 2013. GaggleAMP, SocialSeeder, Spread.US and Socialtoaster are in the forefront today. For more details, see below.
Step 2: Recruit fans
You will invite and recruit fans, influencers and employees to join your distribution community. You might have to implement some form of gamification (2nd trends for 2013) in order for them to join your circle of amplifiers.
Step 3: Create Messages
Create the content you want to get distributed through the community. And make it easy for your amplifiers to distribute it in their social networks
Step 4: Amplication Process
The amplification application will inform by email (or other forms) your community there are messages ready for distribution. The amplifiers then can select which messages they distribute in which social network.
Step 5: Monitor & analyze
As with any campaign, you need to monitor the process, analyze the results and fine-tune your next steps. Continue to engage your community of amplifiers.
Who are some players?
GaggleAMP, US based company, is the social marketing platform that lets companies amplify their social media reach by leveraging individual employees, customers and partners. (source GaggleAMP)
GaggleAMP empowers a company’s stakeholders (both internal and external – employees, customers, constituents etc.) to promote synchronized messages across social media platforms like Twitter, Facebook, and LinkedIn.
Users can share these messages on Twitter, Facebook or LinkedIn automatically, by e-mail notification or from the website thus giving the user full control of what is getting shared where. The gamification option makes this tool more engaging.
In addition to the message amplification, GaggleAMP provides a myriad of unique analytics about how the messages perform in the various social media networks including message reach, clicks, comments, Likes, shares, re-tweets and more.
Pricing starts at $25/month for 50 messages shared. There is a 7 day free trail period.
More info: http://www.gaggleamp.com
SocialSeeder, a Belgian company, unlocks the power of your true influencers.
As a company tapping into the potential of social media your holy grail is to find and identify super influencers to quickly spread news and create a buzz on new products & services.
SocialSeeder facilitates employees, clients, fans, partners & other influencers to seed the messages you want to bring across via social media and allows to measure the impact in full detail through a personalised dashboard. (Source – SocialSeeder).
SocialSeeder, is focusing on Social Media Campaigns. You start by creating your list of amplifiers (Influencers & Ambassadors). You follow this up with the creation of campaign which will result in an email being created where you ask the amplifiers to distribute via the networks of their choice (Facebook, Twitter, LinkedIn, Google+ or even email). The user has full control of which message gets distributed where.
A comprehensive number of statistics are available to both track each amplifier and message amplification by platform and hits.
Pricing starts at 25€ per campaign/month.
More info: http://www.socialseeder.com
SocialToaster, a US based company, allows an organization to recruit supporters to help automatically create word-of-mouth referrals and traffic through Facebook, LinkedIn, and Twitter. (Source – Socialtoaster).
SocialToaster amplifies corporate messaging on brands’ social networking sites (Facebook, Twitter, MySpace and LinkedIn), proving that there is immense value in social media engagement. Loyal fans of a brand called ‘Super Fans’ are mobilized with an email whenever the brand has blog postings, events, articles, or promotions for them to promote. With just one click, Super Fans share the brand’s content with peers across all of their selected social networking sites. The visibility of the message increases exponentially as the content is shared. (Source Socialtoaster)
Socialtoaster allows you to run in the cloud and on your own servers. Other interesting features are gamification and viral recruitment formulas.
Pricing starts at $399/month.
More info: http://www.socialtoaster.com
Spread.us,, US based company, is a twitter-only tool that allows you to promote campaigns and blog posts. It enables website readers to automatically share and distribute newly published content from their favorite content or blog on Twitter. (source: Spread.us).
First you enlist the support of your supporters by inviting them. You then create the perfect tweet which will get distributed automatically via their accounts. Then you track the performance of the post through a number of statistics. The biggest drawback of this tool is the lack of control on the user’s side. Opting out is the list only option for the end user to stop tweets being posted through his/her account.
Pricing starts at $0 for up to 5 subscribers. Between 6 to 25 subscribers (fans) you will pay $4/month with variable pricing if fans increase or decrease.
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