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Search spend increases in 2012
New stats from Covario show that global spend on pay-per-click search advertising was 15% higher in Q4 2012 compared to the same period in 2011.
Overall annual search expenditure for last year was 18% higher than in 2011.
In Europe search spend grew by 10% year-on-year during the Q4. In comparison the Americas recorded a rise of 21%, while Asia-Pacific grew 13%.
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