What Is The Future Of Social Media?

When the idea of social media was first created, it served its purpose. The Internet became more than just a read-only platform. Suddenly, power of opinion was given to the user. The Internet was no longer just a place to find information. It was a place to give information, connect with friends, meet new friends, find people of similar interest, market your business, find the location of a store in your area, etc. 

Many people argue that MySpace was the first real social networking site. However, social networks can be traced all the way back to sites like LiveJournal and SixDegrees.

As time passed on, marketers began to realize how they could leverage the power of social media, and suddenly, a huge trend caught fire. Businesses were connecting with their customers the same way they were connecting with their friends. This added a whole new element to the marketing game. Social media has successfully bridged the connection gap that plagued marketers. Now, they no longer have to solely rely on flashy advertisements and promotions.

However, what is the future of social media? Have we exhausted its usefulness? Are people growing tired of social media? Is social media marketing becoming ineffective? 2013 SEO trends will certainly be interesting with the new technological advancements, but let me show you why social media will still be a strong, if not the strongest, player in the marketing world.

Social media is becoming integrated with search

Google launched its own social media site, Google+, not too long ago. At first, people thought it was going to flop like the other Google sites, but we are now realizing that Google is doing something revolutionary with the way it brings people together. The Google+ site and its functions are becoming intertwined with the way the search algorithms index content. Google now heavily relies on the weight of approval that people give to certain forms of media, through the use of things like the +1 button.

Social media is still very popular

When people typically lose interest in things they like, that thing becomes unpopular. Such is not the case with social media. Even with thousands of people leaving social sites, there are still millions that rely on it.

Social media is mobile

More people check their Facebook and Twitter off their smartphone. This integration only solidifies social media’s popularity. In fact, social media almost replaces functions like texting and phone calls.

As you may have noticed, there is no way that social media will fade out anytime soon. It will take a very strong force to release the grip that social media has on the world.

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