Everyone makes mistakes. You’ve heard that saying a thousand times, and yet it still rings true.
Even seasoned professionals make mistakes; and usually mistakes are the best way to learn.
Still, especially when you’re new at something, it’s encouraging to know that even the pros mess up at times. Every golfer loves it when Tiger Woods shanks a drive, for example.
With that, here are the mistakes people made, and how to avoid them.
1. Budget Mistakes
How to avoid budget mistakes: Have someone else double-check your entries, and put a reminder on your calendar for the last Friday of each month to reset your MDS budgets.
2. Bidding Mistakes
How to avoid bidding mistakes: It’s hard to completely avoid them, but using an offline editor like AdWords Editor or Bing Ads Editor helps, because you can check your work before the changes go live. Also, make sure to check your campaigns the next day – you’ll easily spot anomalies before they get too far out of control.
3. Network Targeting Mistakes
How to avoid network targeting mistakes: Make sure all new hires are trained in best practices for PPC settings, and be sure to check their work early on. Using a desktop editor makes it easier to double-check all campaign settings before pushing campaigns live. After the changes are live, check the settings again in the online interface to make sure everything is the way it should be. Schedule a report, segmented by network and campaign, to be sent to your email the day after the campaign goes live. If you’re seeing traffic in the wrong place, you’ll know what to fix.
Summary
Hopefully this post has taught you two things: that even the most experienced PPC managers make mistakes, and how to avoid those pitfalls!
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