5 Tips for Avoiding Social Media Burnout

Here are top five tips for managing social media burnout.

1. Don’t try to be everywhere.  A common cause of social media burnout is the tendency to try to be on every social media channel, rather than focusing on the channels that will give a business the biggest bang for their buck. The key to maximizing social media efforts is to determine which channels include your target audience and create an active, engaging presence on those channels.
2. Work smart. Monitoring and engaging on social media is most effective when you manage your time wisely. This doesn’t mean you have to be connected 24/7. Rather, aim to spend an allocated amount of time (ex: 30 minutes) on your key channels each day.
3. Plan ahead. Strong content is a key element to making social media work for your business. Create an editorial calendar and plan content to fit within these parameters. Choose the topics you want to cover and even plan and time your social media content ahead of time to avoid the last-minute posts that can leave you winded.
4. Play to your strengths. While targeting your audience is important, it’s equally important to focus on the channels that are a natural fit for your talents. For example, if you’re a strong speaker, YouTube may be an outlet that you can embrace without having to do much more work. If you’re a strong writer, perhaps a blog would be well-suited for you. Are you great with one-liners? If so, then Twitter and its 140-character limit may be right up your alley.
5. Unplug when you can. Just like anything else, when you take the time to step away and disconnect, you feel more refreshed when it’s time to come back. Even if it’s just for a day – or even a few hours – try to unplug and re-boot. This will help to recharge your batteries so that you’ll be fully engaged when it’s time to log on again.

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