Quarterly data from Greenlight found that in February UK consumer online searches for holidays totalled 1.2m, down significantly on November’s 2.9m.
Generic holiday terms including ‘last minute holidays’, ‘all inclusive holidays’, ‘cheap all inclusive holidays’ and ‘package holidays’, made up 55% (695,000) of all holiday-related queries.
‘Cheap holidays’, which in July 2012 peaked at one million searches, was the most popular holiday-related search time February. However, it accounted for just 165,000 (13%) queries
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