If you aren’t already, you are likely looking into using Instagram to market your business. The image-based social network is a great way to interact with current and potential customers as well as the perfect platform to develop your brand. To make the most of the platform, it is essential to understand the culture and the benefits.
To help you make the most of Instagram for your brand, take a look at these seven tips for using Instagram for your brand.
1) Read the Instagram for Business Blog
Instagram has already provided businesses with a wealth of information about using their platform. The blog is a great place to start if you want to learn more about how other brands are using the platform and how to best manage your time on the network. Just like the platform, the blog is provides stunning visuals that will keep you enthralled.
2) Find balance between fun photos and business photos.
Nobody wants to stare at boring business photos all day. Keep your follower entertained by finding a good balance between just-for-fun photos and photos that directly related to your brand. It will pay off for you big time in the long run if you can keep your followers engaged.
3) Take advantage of Instagram Video
Earlier this year, Instagram debuted Instagram Video which allows users to create or upload 15-sec videos. With this upgrade the world of Instagram expanded considerably. Keep your Instagram feed fresh, and your followers happy, by implementing this feature. The videos do not have to be big productions. Anything that is entertaining and to the point will be well received by your fans.
4) Find ways to inspire your followers.
Is there a way your brand could be implemented into followers daily lives? Or maybe the field your in could inspire action from followers? Brainstorm how you could be helpful to your followers by providing tips and tricks and they will reward you will higher engagement.
5) Run a contest.
This is an effective strategy on any platform, including Instagram. Running contests encourage sharing which in turn leads to more followers. Photo or video contests work best on Instagram because of its visual nature. Offering a prize is the best way to make followers pay attention, but you can be creative in the winnings. Maybe the winner gets a shout-out on your account or a tour of your facilities. Or you could always go the traditional route and offer money or free stuff.
6) Give a behind-the-scenes look at your business.
Users are following your brand because it interests them. Reward them by showing an inside look into the daily workings of your business. A great way to do this is by profiling employees. Show the accomplishments they have made or take photos of them in fun situations. Followers will love that you are humanizing your brand.
7) Follow other brands.
One of the best ways to learn the tricks of the trade on Instagram is to follow other brands. Take note of what type of posts and interaction is the most popular. Consider how your brand may be able to replicate that success.
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