5 Ways to Grow Social Media with Email Marketing

An effective marketing strategy integrates multiple marketing mediums and tools. One beneficial medium marketers should consider blending into their online marketing mix is email marketing. As mind share and consumer awareness become increasingly important, email marketing and social media have emerged as a complementary strategy. The most pronounced reason for their compatibility is how well their marketing cooperation optimizes brand exposure through integrative techniques.

Social media provides a platform to share information and reach a wide audience. Therefore, you can boost your email marketing campaign through social media channels.

Check out five tips in successfully merging your email marketing activity with your social media strategy.

1. Add Those Buttons: This may seem like an obvious suggestion, but marketers often overlook this simple step. It’s strongly recommended that your business utilizes multiple social media networks to maximize outreach and promotion. Input social media buttons on all of your email marketing material so your email subscribers can easily access your brand’s social networks. Most email marketing software has this feature built into the email template so you can conveniently add them.

2. Cross-Promotion: As soon as your email reaches your customers, your social media followers can view the link as well. An easy tool like Simple Share is all you need. This feature can be found on Constant Contact Email Marketing Software. Simple Share is an extremely helpful tool that reduces the amount of time and effort in sharing information across marketing channels. Furthermore, this tool drives your customer acquisition strategy by allowing social media followers who are not on your email contact list to choose to opt-in.

3. Just Ask: While having social media icons on your email templates prompts your subscribers to share and connect with you, it’s sometimes not enough. Don’t be afraid to make a request to your subscribers to follow and/or connect with you via social media. It never hurts to ask! You can also be creative and use a bit of humor when asking people to connect such as, “Let’s Get Social.”

4. Social Media Invite: Use social media to win more email subscribers. You can approach this several ways. Ask them to sign up and briefly let them know how they can benefit. You can also provide an incentive if they do sign up to your email newsletter and/or mailing list. For example, if you’re a retailer, you can offer them a discount on their next purchase if they sign up to your email list.

5. Integrate: Display a tweet, Facebook offer or promotion, or Pinterest campaign in your email. By integrating a social media campaign into your email marketing strategy, you increase the awareness of that campaign, cross-pollinate, and extend your reach.

via