The importance of tablet optimisation

A poor tablet shopping experience is likely to damage brand perception and reduce instances of customer recommendation, according to a white paper released by Usablenet.

The report shows that more than three quarters of consumers say a dissatisfying shopping experience using a tablet would impact their opinion of a brand. Furthermore, 67% of shoppers stated that it would make them reluctant to recommend the retailer to family and friends.

Almost half (46%) of UK tablet owners use them most often at home while watching the television rather than using them when out and about.