10 Tips for Optimal AdWords Campaign Settings

Campaign settings are pretty basic, but many times we overlook a basic thing and wonder why things aren’t going as smoothly as we anticipated. Here’s a quick rundown of his idea of the basics:

1. Focus on one network at a time: don’t include search and display together.
2. Always include the search partner network when starting a new AdWords campaign.
3. Target the languages the demographic in your location targeting speak.
4. Use specific areas within the area you want to target.
5. Stick to manual CPC bidding and potentially enhanced bidding.
6. Ensure your ads show every time users search for your keywords.
7. Apply ad scheduling that fits your business objectives.
8. Rotate your ads so you can make a cost-benefit analysis including ALL important metrics — not just one.
9. Work smart and let Google worry about misspellings, plurals, and close variants.
10. The optimal campaign settings are determined by your goals and circumstances.

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