Adblocking on the rise

A study by PageFair has found a 69% increase in adblock users in the last year.

• The number now stands at approximately 144m active adblock users (4.9% of all internet users).
• 27.6% of internet users polled in the US claim that they employ adblock software when browsing.
• The demographic in the US most likely to use the software is 18-29 year olds (41%).

A beacon of hope for advertisers, more than 60% of adblockers polled expressed some receptiveness to viewing text, still-image, and skippable pre-roll ads.