Monetate’s latest Ecommerce Quarterly for Q2 2014 shows that mobile commerce traffic has increased by 120% in the last year, overtaking tablet traffic for the first time.
But while mobile devices are now responsible for 16% of all ecommerce traffic, they continue to drive less than 4% of revenue.
Moreover, a mobile customer’s visit to an ecommerce website has a 50% higher bounce rate, a 30% lower add-to-cart rate, and is 10% more likely to abandon cart.
The report is based on data from more than 7bn online shopping experiences.
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