A new study reveals new Pinterest statistics on women vs. men pinning, most popular pin categories, brands getting the most repins, and top pinning times.
Since launching its Guided Search function, Pinterest is quickly evolving into a discovery platform.
In fact, it's possible that Pinterest could become a major e-commerce player and potentially challenge Google on product search, according to RJMetrics, which ran a study of 50,000 random pinners and their pins to see how people are using Pinterest.
So who exactly makes up the Pinterest audience?
