In August 2012, Google published its famous Multiscreen Study, which stated that for the average user, cycling between smartphone, tablet, and desktop throughout the day is the norm. In hindsight this seems obvious, but at the end of 2012 it was a revelation; this landmark publication made us realize it's really about multiple screens, lots of them, and often several at once.
A little over a year later, we've accepted that we live in a multi-screen world and that mobile means more than smartphones. Marketers are actually planning their strategies for smartwatches, social machines, and Google Glass, and thinking a lot more about content in context across multiple interfaces.
Before long, the word mobile might go away altogether as the lines blur between our online and offline lives. But for now, let's use it to put this past year into perspective.
