5 Facebook Page Tools to Improve Your Page Management

#1: Create a Monitoring System

Hyperalerts is a versatile tool you’re going to love. It notifies you via email about items you choose such incoming Facebook comments or messages, published posts and more.

You could rely on Facebook’s messages and the activity log, but they aren’t always reliable and you can miss things. With Hyperalerts, you don’t have to worry about missing anything.

Hyperalerts notifies you when you get a new Facebook page message.

Hyperalerts’ customization options let you create a system that works on your terms.

You can customize your alerts based on type of post (updates, comments or messages), who’s posting (fans, admins or anyone) and how often you want to be notified.

For example, if you want a synopsis of all posts that page admins published for the week, you can set up an alert and get a digest emailed to you every week.

You can set up alerts to notify you at different periods of time.

Depending on how involved you are with your page, you can get updates as immediate as real time or as infrequently as monthly.

Customize your Hyperalerts notifications to fit your needs.

While it’s great to get alerts based on what you need when you need it, where Hyperalerts really shines is in its ability to monitor competitors’ Facebook pages.

Facebook’s Pages to Watch feature feeds you information about how competing Facebook pages’ fan numbers are doing (increasing or decreasing). But the number of fans isn’t indicative of the competing page’s engagement, and that’s what you’re really interested in, right?

Keep on eye on the competition with Hyperalerts.

Hyperalerts identifies the type of content other pages are sharing and what their fans are saying, then sends you an email with specific posts and comments from their fans. Now you can monitor your competition right from your inbox!

#2: Add Functionality

Facebook page tabs are customizable and add functionality to your page. You can use custom tabs for product giveaways, webinar registrations, email signups and so much more.

In fact, you can leverage Facebook page tabs to share content from your other social profiles as well. You can display your latest tweets, share your favorite Pinterest boards or create a video wall to display videos from your YouTube or Vimeo channel.

Facebook page tabs provide extra functionality.

When fans click on a tab, they’re taken to a page related to that tab. For example, if the tab says “Giveaway” and the fan clicks on it, he or she is taken to an entry form.

The issue for some companies is that they don’t have the expertise to create the tab photo or related page.

Third-party services like ShortStack provide an easy solution to that problem. ShortStack offers hundreds of easy-to-use templates, or you can build your own if you want. Both options are customizable.

Facebook tabs aren’t available on mobile devices. If you’re hosting a giveaway via a tab, that’s clearly an issue because most Facebook users access the site on a mobile app.

Share your ShortStack-created Facebook tab in a status update to reach mobile users.

Luckily, ShortStack lets you create versions of tabs that are mobile-friendly. You just have to share the permalink of the tab in a regular status update to give fans access.

#3: Find Trending Hashtags

Tagboard is a free tool that lets you do cross-platform hashtag searches. You can search Facebook, Twitter, Instagram, Google+ and Vine to see which hashtags are trending, which overlap and which match your social marketing plan.

If you’re creating a comprehensive cross-platform marketing campaign, Tagboard is the easiest way to find influencers you want to connect with and hot topics you can cover. Without Tagboard, you could spend hours searching each network (especially Facebook) to find that information.

Tagboard is an efficient way to keep tabs on trending topics.

Even if you’re only creating a campaign for Facebook, Tagboard is much more efficient than Facebook’s Open Graph search. In the example above, I used Tagboard to search for public posts using the hashtag #FacebookTips.

Tagboard neatly arranged each result so I could easily see other Facebook marketers who were using that hashtag and decide whether I should use it in my own posts.

#4: Create Engaging Images

Visual content is a huge factor in success on any platform. But if you don’t have an in-house graphic designer or access to Adobe Photoshop, don’t despair. Even if you aren’t a designer, Canva is a free online alternative that helps you create engaging images in no time.

Canva has a number of templates that match just about every need you’ll have: Facebook cover photos, images to share on your Facebook page or images for your website or blog articles.

Canva offers many templates to help you create images in a snap!

Customization is a breeze because you can upload your images or logos, or if you need stock photos you can purchase them for a dollar or two.

Canva is an easy-to-use time-saver, and it’s a powerful tool when you need a quick image for your status updates.

#5: Use a Good Content Curation Tool

You can’t be everywhere at once and you can’t spend all of your time creating new content. If you’re a Facebook page admin, you know the importance of a good content curation tool.

One of my favorites is Swayy. It analyzes the material (and its sources) you share on Facebook, and then recommends content based on related keywords.

If you like something Swayy suggests, you can share it on your connected social accounts (including Facebook) or schedule it to publish later.

Sharing content from Swayy on Facebook and Twitter is efficient and easy.

Swayy doesn’t just suggest content; it suggests relevant hashtags too. Combine Swayy and Tagboard to assess hashtags you’re considering using so you canensure you’re maximizing your content’s reach and engagement.

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5 Hashtag Tracking Tools for Twitter, Facebook and Beyond

Why Use a Hashtag?

Hashtags make it easier for people to find and follow discussions about brands, events and promotions. They also let brands track the performance of promotions across social media.

Hashtags can determine how easily you can target and track a campaign. You’ve probably seen many businesses use generic hashtags like #food or #chocolate. While these will get your update into a large conversation, using such broad hashtags is wasting your time.

Can you imagine how many posts (tweets or otherwise) contain #chocolate every minute? Managing the hashtag would be a nightmare. You’d spend weeks sorting through every instance of the hashtag to determine which mentions apply to you.

It’s worth the effort (and your sanity) to come up with a unique hashtag that fits with your particular campaign.

A good example is Subway’s #januANY campaign. Their hashtag has two key components: it’s distinctive enough to track easily and it’s simple for fans to remember.

Subway uses hashtags that are memorable and easy to track.

As you’re choosing a hashtag, follow Subway’s lead. A good hashtag is memorable, unique and relevant to your campaign.

Following those guidelines, you’ll find it’s much easier to keep track of how many people are participating in your campaign and spreading the word.

Read on to discover five tools that can effectively track, analyze and report how others are using your hashtag.

#1: RebelMouse: Embed Your Campaign on Your Website

RebelMouse is your best friend if you’re running a cross-platform campaign.

Not only does it fetch hashtag conversations happening anywhere on social media, it also offers integrated Google Analytics, social sharing, RSS feeds and content moderation.

Add to that a custom domain feature with customizable designs and CSS capabilities that let you embed RebelMouse on your website, and you have a one-stop shop for your social storytelling.

RebelMouse is your social media front page.

Burger King’s #SATISFRIED campaign used RebelMouse to pull hashtagged Instagram photos into their website and show off how fans were being satisfried.

RebelMouse embedded on the Burger King website.

Having people share the hashtag provided social proof for friends of friends and helped Burger King reach a wider audience.

#2: Tagboard: Get the Complete Conversation

Tagboard gathers text, video and image posts to give you an overall picture of what’s being said around a hashtag.

After grabbing relevant conversations from Facebook, Twitter, Instagram, Google+ and Vine, Tagboard puts them in a user-friendly interface where you can interact with the results.

Tagboard lets you track hashtags across multiple platforms.

Audi used Tagboard to track their Super Bowl ad for #Bravery in 2013. They were able to pull in tweets, Facebook mentions and Instagram mentions.

Audi has been using hashtags with their Super Bowl ads since 2011.

#3: Talkwalker: Analyze Hashtag Campaigns

Talkwalker is more than a hashtag tracking tool. Its capabilities go far beyond letting you listen to and engage with conversations around hashtags.

Talkwalker gives you data for gender distribution, geographic distribution and sentiment analysis on your own hashtags, as well as your competitors’ hashtags.

Track more than mentions—get key demographics with Talkwalker.

All the data are easily filtered, sorted, analyzed and charted using their tool. The insights can be seamlessly exported into Excel, PowerPoint and Word so you canmanage and present results easily.

#4: Bundle Post: Generate Hashtags Automatically

Bundle Post is a very useful content management system that lets you generate, organize, schedule and post content for hashtag campaigns. It also integrates with HootSuite, HubSpot, Buffer and other systems.

Bundle Post automatically generates hashtags for you.

This tool has a specialized feature that identifies popular keywords in your content and automatically replaces those words with hashtags. After you type these keywords and phrases into the Bundle Feed feature, it goes out and finds relevant, related content for you!

#5: RiteTag: Find the Perfect Hashtag

RiteTag optimizes updates for Facebook, Twitter and Google+ with the best possible hashtags for your post, then analyzes them to let you create a library of hashtags to use.

To make publishing easier, RiteTag has an extension you can add to your web browser. Use the extension to schedule updates with your optimized hashtags from wherever you are.

Bonus Tools Just for Twitter

Tweet Binder and Twubs are specialized Twitter tools for analytics and filtering conversations, respectively.

Tweet Binder lets you enter a hashtag, then provides an in-depth report of actual conversations, retweets, associated images and links based on your hashtag. Once you get the results, you can categorize your findings by influencers, contributors or other media filters.

Tweet Binder gives you a custom ranking feature for events.

Twubs acts as a live stream for Twitter chats. It has been known to be more real-time than Twitter itself! If a hashtag conversation is moving too quickly for you, just hit the Pause button to catch up.

Use Twubs to track your hashtags in real time.

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8 Creative Communications Tools That Help You Rock Social Media

Where to begin? There are thousands of cool and creative communications tools to monitor and optimize the function of social media sites. Many are simple tools that have only one function and are novel to play with, but don’t have a lot of practical applications. Other tools are like Swiss army knives that perform multiple functions.

Some of these tools are real time savers. They help you perform functions that would otherwise take hours. When you don’t have a social media team to help you keep up with posting, following and answering comments, much less blogging and other content marketing, you need all the time-savers you can get. These tools do just that.

Twitter has the most off-site tools because of its open API that allows collaborators to design programs to work with its content stream. It’s not unusual to see Twitter tools come and go as some catch on with users and others go by the wayside. We’ll take a look at a few of the most useful apps for social media we’ve found here.

8 Creative communications tools for social media you should know about:

1) Topsy: Topsy is to social media what Google is to the web. It’s a free search engine for all social media. It allows you to search topics in general to see what content is being shared, or you can break that down by links, tweets, photos, videos and influencers. In addition, you can view a chart that analyzes a comparison of up to three terms trending over a month, and there’s another page to track social trends.

2) Followerwonk: Followerwonk is a sophisticated Twitter tool that analyzes, tracks and sorts your Twitter followers. You can sort your followers according to whatever criteria you decide, and it allows you to weed out dormant followers. You can find your most influential followers and analyze those they follow; compare your social graph to competitors, friends or industry leaders; and search all Twitter profiles to locate profiles you want to follow, whether it’s new talent, customers, or just friends.

3) ManageFlitter: This app is another that helps you sort and manage your Twitter followers, track who unfollowed you, helps you manage multiple Twitter accounts and track keyword mentions.

4) Twixonomy: This tool allows you to analyze your competitor or anyone else on Twitter. You can see the type of content they send and how it performs so that you can emulate their content for your own distribution, check out your competitor’s followers/friends so that you can engage with them; and identify the hashtags your competitors use so that you can monitor their content.

5) PicMonkey: PicMonkey is a free online photo editor that allows you to add text to your pictures for sharing on social media. It also allows you to create a photo collage. There are apps and extensions for Facebook and Chrome.

6) Tagboard: With Tagboard, you can research topics across all social media platforms based on hashtags.

7) Nestivity: You’re probably familiar with TweetChats. Well, Nestivity offers TweetCasts, which are TweetChats on steroids. With this site, you can share rich media, conduct presentations, stream live video and showcase your products using the social amplification of Twitter, all in the same chat.

8) Brook: With this app, you can subscribe to get the five best tweets from the people you select. It’s a way to cut down on the ubiquitous Twitter “noise.”

These are just a handful of the creative communications tools available to help you manage and get more value from your social media.

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