New Social Media Commerce Tools Will Have Bigger Role in 2015

The primary attraction for businesses using social media has traditionally been the ability to organically grow their audience and raise brand awareness on the platforms. However, with Facebook’s blunt announcement that organic reach is on the decline, if brands want to be visible on user newsfeeds, they will now have to pay to be seen. Businesses are faced with the reality that dominant social media platforms have become oversaturated with content from businesses of all sizes, with brands generating content faster than users can consume them.

With the increase in sponsored posts and paid ads on Twitter, brands are now also competing with news companies for visibility. This is not particularly surprising coming from Twitter, a company that wants to redefine itself as an alternative news platform, with their combination of personal communication and real- time newsfeed a remarkably useful tool for those working in the media and entertainment industry.

In response, Facebook and Twitter have both announced the arrival of new commerce tools, designed to give businesses a ‘call to action’ option that will help to drive sales through social media. Twitter has also moved to give businesses more flexibility when paying for advertising, and according to Forbe.com’s Jayson DeMers:

“These objective-based campaigns, which are still currently in beta, will offer more flexibility including tweet engagements, website clicks or conversions, app installs, new followers and leads. These campaigns will be particularly appealing to small business owners who want to pay for results, not just for brand visibility.”

It is early days yet, and businesses are sure to be testing this option out this holiday season, however it also represents a shift in how businesses may now view the role of social media in their marketing/PR strategies.There is a new focus on social marketing, with marketers using social media to drive “sales over status updates and commerce over engagement.”

The average holiday consumer is now more likely to go to social media for information that will influence their purchasing decision, and Facebook and Twitter’s new ‘buy’ buttons would help facilitate smooth online transactions. If Facebook and Twitter’s new commerce capabilities prove to be useful for marketers, this may help to counteract the growing difficulty of organic reach experienced by businesses this year.

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How to Find Keyword Conversions by URL Using Google Webmaster Tools

In January Google announced that numbers will no longer be rounded in Google Webmaster Tool Search Query reports. With that announcement these reports became 20 to 30 percent more accurate.

Not even available from the API, the Top Pages report is the only place you can find page-level search query data. Does this make it the most valuable report around?

This article walks through how to get keyword to landing page data by using the Top Pages report as a template. Then consolidating analytics conversions and trending over time in a very basic way.

Tools used:

• Google Webmaster Tools
• Google Analytics
• Excel

Capture Top Pages Report Data

Google Webmaster Tools Search Query reports are the only way to can get decently comprehensive keyword data (we have to take what we can get from Google).

• Set the dates to the first week of February and expand page entries (figure 2 below) to reveal all keywords.

Tips: Toggling from the bottom up is quicker and Noah Haibach at Lunametrics has a niceJavaScript workaround for doing all of this automatically.

• Select, copy, then paste all data into Excel.

Note: Excel took awhile to think about wanting to paste.

After pasting, format to remove all links, insert a column to the left of Impressions, add new column headers, and save as a new .xlsx file.

(Full article here)

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8 Strong Social Media Advertising Tools for Your Company

Internet marketing should span a number of social media stations in order to capture as many possible leads as probable. But it can be difficult to stay on top of social media campaigns, specially if you have many platforms to maintain. With social media advertising and marketing software, you can keep track of all your social media business profiles and activity in one effortless place. regardless of whether you use Facebook, Twitter, YouTube, or perhaps a combination of some other social media sites to interact with clients, the subsequent social media promoting tools can assist you monitor each channel and combine them with your e mail campaigns, ecommerce software, and internet site.

Convert Social:

With quite a few tools at your disposal, such as a social media scheduling tool, Convert Social was established to make it less difficult to market your promoting communications by way of multiple social media stations. You can post your marketing and advertising subject material from RSS feeds and even schedule long term marketing and advertising campaigns. By monitoring all your channels in one place, you are more probably to spot relevant conversations and successfully engage with your viewers.

Dired Message Labs:

With Direct Message Labs, you can rapidly find the best social media platforms for your particular business, depending on your target audience and other vital components. In addition to helping you develop new profiles on the best suited social media sites the software program allows your advertising and marketing team to develop new posts and submit various media content across many platforms from one practical area.

HootSuite:

Taking care of several social media stations and tracking the overall performance of each one is made less difficult with the HootSuite dashboard. You can schedule social media messages, determine when and where your company is mentioned online, and measure the traffic of each social media site. As a item of analytics software, it could be very helpful for any marketing and advertising team, providing multiple report scenarios that can be shared with your colleagues or clients.

Kwanzoo:

The marketing campaigns from Kwanzoo can run on your web site, inside e mail notifications, on social media sites and affiliate web sites, and on paid advertising stations. By running researches and other interactive events mixed with users into customers. Customers can also share offers, helping to spread the word about your business. And because the software is completely cloud based, there’s no need to install any software on your computers. With analytics software included, you will also find out how well your strategies are running.

Loop Lingo:

This marketing and advertising tool is effective if you want to improve your social media following and appeal to more potential customers. By presenting special deals and discounts at the point of sale, it gives your clients a motivation to make prompt purchases and add your company to their social networks. You only pay Loop Lingo when it generates a sale, and with analytics software to track your marketing successes and failures, it’s worth taking into consideration.

Postling:

This useful social media device lets you schedule posts to various online social media platforms, keep track of conversations about your brand, and reply to comments, all from one useful location. It’s like a social media inbox for your small business. You may also receive notifications every time a keyword or keyphrase appears on selected social media sites (for illustration, the name of your business).

Sendible:

Much like other social media tracking platforms, Sendible also helps you monitor all your social media profiles in one location, making it much easier to interact with customers and keep track of brand performance. concurrently updating several media channels at once can be extremely helpful, particularly in case you lack the time or resources. Sendible can help you do this using its extremely versatile software, keeping you up to date with your target audience via social media, electronic mail, or SMS.

As social media marketing becomes even more widespread, harnessing the effectiveness of some of these advertising and marketing tools could help your business attract more competent leads and help maintain a loyal client base. Once you know how much you have to spend on social media marketing, why not consider using one or more of these tools to make your advertising activities more effective and cost-efficient?

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