Tuesday, April 10, 2012

Why Bother Monitoring Social Media? Part 2

In a previous post we talked about the need and process for Social Media Monitoring. Starting now we will review 12 different tools.


Google Alerts




An oldie but a goodie! Google Alerts allows you to set up keyword searches for the name of your company or competitors, for example, and receive updates in your email inbox or through an RSS feed.


When combined with iGoogle, you can create a pretty nice consolidated page that contains the latest findings for your selected keywords. When it comes to monitoring social media, this is the least you should be doing; it’s free and an absolute snap to set up.


Coming up next a post on Twitter Advanced Search


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