1. Customize Your Profiles
Just using the basic layouts already set up when you sign up for a Facebook, YouTube or Twitter account is not going make prospects think that you are taking your business seriously or help your advertising effectiveness. Invest the time or have someone else create a visually appealing custom profile page for you so that you can get the most out of it.
2. Include Your Toll Free Numbers
The whole point in social media marketing is to gain new customers and to make it easy for them to do business with you, right? So how can you be maximizing your advertising effectiveness on these channels unless you are including your toll free number in a highly visible place?
3. Use Link Shortening Tools
Using Tiny URL or bit.ly will enable you to get more into each post and provide an instant way for prospects to click through and enter your funnel. You may also find it interesting to know that the average bit.ly link on Twitter receives 117 clicks and 250 clicks on Facebook.
4. Have A Plan To Gain More Followers
Those who have amassed large followings and fan bases on their social networks had a plan to get there. It doesn’t matter how great your posts are if no one is reading them. Did you know that that those with over 100 followers are more than 40% more likely to get responses not only from their own followers but from non-followers as well. So boost your following and increase your advertising effectiveness.
Social media marketing is not about talking at or blasting your pitch to consumers. This can be really hard do even for professional marketers who are so used to having to create slick campaigns and put on the pressure. However if you want to achieve the maximum in advertising effectiveness from your social networks you need to be listening and actively managing your profiles by being logged in, answering questions and responding to comments.
5. Ask Questions
One of the best ways to get conversations going on the web is to start by asking questions. Amazingly you will probably find that in most cases you get a good amount of responses which open the door to doing real transactions. You may not have had much success running polls on your blog recently but using your Twitteraccount as a Q&A tool is a great way to increase your advertising effectiveness and truly engage.
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