Thursday, April 12, 2012

Why Bother Monitoring Social Media? Scoutlabs & Radian(P8)

Last in the series we review 2 final tools below:

Scoutlabs ($249/mo)
Scoutlabs
Scoutlabs has a great clean interface and overall excellent features for volume trending, sentiment-tracking, learning about key quotes (based on sentiment), and managing workflow for response management. Unlimited results helps protect you from increased monthly cost due to unexpected spikes in volume.
It’s a great option for agencies and freelancers because you can give clients access to a dashboard with your logo on it, branding the service as your own. Note that it can be a challenge to output some graphs and reports which may be an issue if you want to produce reports for your clients.

12. Radian6 ($500/mo)

Radian6
Radian6 is a powerhouse that gives you the ability to slice-and-dice your data until your head spins. Integrated workflow, alerts, sentiment, monitoring across blogs, forums, news, Twitter, and more is what this social media monitoring tool has to offer.
The amount of monthly volume can influence pricing which is a little scary for companies that may experience wild swings in monthly volume. This is not the type of solution you should set up and hand over to your clients; it provides you with a wealth of information so you can become the go-to expert for them. If you invest the time to learn this tool, you can discover insights that will make you a hero to your clients.

No comments: