1. Make Your Twitter Profile Inviting
When people are looking for your brand on Twitter, the first thing they’ll do is search for you, and check out your profile. If you want more followers, this is their first stop, so make it pop!
SpareFoot is an example of a Twitter profile done right. They’ve humanized their brand by showing employees having fun in their creative office space.
Are your Twitter pictures and bio compelling enough to follow?
If you’re not sure, give it a quick test. Is your bio concise and clear about your brand’s purpose? Does it include keywords that flow naturally in the description? Do your background and profile picture convey the message you want associated with your brand?
You can include elements that encourage an emotional connection with any audience. What those elements are will depend on your niche.
Pro Tip: Clear out all of the clutter! Avoid using too many hashtags and don’t overdo it with links and text.
2. Add Enticing Visual Content
Ninety percent of information transferred through the brain is visual. If you want your messages to get attention, include photos and videos with your tweets as often as possible.
When Twitter added in-stream previews of images, it increased overall engagement. The more you invest in visual content, the more retweets, favorites and click-throughs you’ll see.
A study by Buffer found that tweets with images get 150% more interaction.
In the example below, Sephora used calculated composition to include as much information as possible. A single picture shares a discount and product examples, as well as promotes a weekly feature.
Pro Tip: Remember that images use up about 26 of your 140 characters. Make adjustments to your tweets as necessary.
3. Keep Tweets Short and Simple
Clear messages demand simplicity.
Some businesses try to squeeze as much text as possible into their tweets. The result? Their message isn’t properly conveyed. If you waste words, you’ll probably waste followers too.
Twitter’s best practices guide cites a report by Buddy Media that found that the ideal tweet is 100 characters or fewer.
Pro Tip: Use medium-length tweets to get a 17% higher engagement rate.
4. Insert Retweetable Words
Twitter only gives you 140 characters to capture your audience’s attention and convince them to jump into your conversation. Since your audience is already overloaded with social updates, the right words can make or break that connection.
To find those power words, Dan Zarella from HubSpot analyzed the top 10,000 most retweeted tweets. He found 20 words that have the most potential for capturing your audience’s attention and turning your tweets into actions.
Pro Tip: Want to get the most out of your tweets? Add please, free, check out, how to or 10 to your tweets—those are a few of the top words Dan found to be most effective.
5. Ask Your Audience Questions
If you want to get people talking, ask them about themselves. Twitter users love to share their opinions, so why not give them a chance to express their feelings?
To keep things focused, stick to questions related to your niche. If your company sells shoes, ask your followers about the last pair of shoes they bought.
In the example above, Steve Madden stretched that advice a little bit. They posted a question about Saturday night, but paired it with a fabulous outfit featuring their shoes. “Who’s ready for Saturday night?” gets the conversation going while highlighting the product.
No matter how big or small your audience is, thank everyone who made the effort to answer your question. Show that there are real people behind your Twitter account and address everyone personally.
Pro Tip: Keep your questions conversational. Don’t talk to your followers like a robot, but like a friend.
6. Share Curated Content
Excellent content will improve your engagement, but that doesn’t mean you have to dedicate all of your time creating it from scratch.
Collect and share interesting content from other sites with your audience. Talk about it from your point of view, apply a consistent voice and show that you’re an expert in your field.
Curated content can be just as valuable as original content. In the example below, Wells Fargo tweets out a mix of original content and valuable links from other sites. They identify with their audience’s needs and find content that addresses those needs.
Pro Tip: Share a mix of curated links and information along with original tweets to make you the go-to brand for your niche.
Some Parting Thoughts
Twitter can be a struggle for any business, big or small. Getting back to basics can help you increase your follower count and overall interactions.
One of your first steps is creating an attention-worthy profile with compelling imagery. Anyone who stumbles across it should be able to get a sense of your company’s culture and products or services.
You may feel like you need to update your stream all of the time to keep up visibility, but if you don’t have a strong message, don’t tweet. Your followers won’t pay attention if your tweets lack authenticity and power.
Instead, focus on sharing intriguing visual content and stories that spark Twitter conversations around your brand or niche.
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