In order to understand the impact your SEO efforts have on your business, you first need to make sure you are collecting the right data and attributing it to the right sources. This is why it's important to use visitor intelligence to analyze your SEO performance and ensure your SEO efforts are producing the right results.
How your data is structured is critical to enable accurate analysis and reporting. It will allow you to build five advanced, but simple, SEO analyses that you can perform with visitor intelligence.
Laying the Groundwork – Choosing the Right Systems
Almost every SEO solution will give you search volumes, keyword ranks and even traffic volumes, but are these the metrics that matter to you?
Most B2B marketers care about leads and opportunities, while every business cares about revenue. What are your KPI’s (key performance indicators) and more importantly, what are they being measured by? Is it leads, opportunities, ROI, annual revenue or LTV (life time value)? Whatever it is, make sure your SEO plan has a clear path focusing on how to bring you there.
When you select a marketing software solution, make sure it can provide you with the metrics that align with your company’s goals. This doesn’t have to be a native feature of the software, as it can be delivered through integrations, but you do want to make sure it’s possible. Otherwise, you will spend hours every month building Excel spreadsheets and trying to align data from different source to connect the dots.
The right system will provide a comprehensive solution, giving you the ability to report and analyze your data in one place. It might take some upfront work to set up the systems and customize them to your liking, but every minute you spend upfront will save you hours of work later.
Building Your Analyses – Start from the End & Work Your Way Back
It’s often easier to plan and build your analysis if you first look at the final product – the recommendations.
No comments:
Post a Comment