15 Reasons Why Google Search Page Has Just 3 Buttons

Google is the most viewed website in the entire world. And while this may not come as a big surprise for those that use Google, it’s quite astonishing when you step back and realize that this site has one of the most simplistic designs on the entire internet. Here are 15 reasons why the Google search page has just three buttons and how it helps the site.

Minimalist Approach

With as much as there is on the internet, Google proves that a minimalist approach is best. In this case, less is certainly more when it comes to how well Google works.

It’s Easy To Use

Even those who are using the internet for the first time can easily use Google to search for things. With less buttons or confusing things to click on, anyone can learn how to use Google within just a few seconds on the site.

It’s a Simple Cover For a Complex Platform

It’s important to not be deceived by how simple Google is on the cover. This search engine offers millions of results in just a split second, which goes to show that you can’t judge a book, or a search engine, by it’s cover.

It Doesn’t Draw Attention From Anything Else

Google just wants you to know that you are on their site and nothing else. Therefore, there isn’t anything that is distracting or drawing your attention away from the fact that you are on their search engine page.

It Looks Better On Mobile Devices

With as many people that access the internet from mobile devices, it’s important that websites look smooth and are easy to use while on the go. With a simple and easy interface, people can access Google from their phones as easily as they can from their desktop.

It’s Quicker For People To Find What They Need

Google doesn’t require that you hit a lot of buttons or search through whatever the results are in order to find what you are after. Instead, there are simply three different buttons to press and you will be given a never-ending listing of results.

People Can Find Something New

With the, “I’m Feeling Lucky” button, users can even come across things even more quickly. Instead of waiting for a list of results and then clicking the link, this button allows users to be directed to the most common site when they type in a query into the search box.

It Makes Instant Responses Easier To Find

As a user is typing into the Google search box, there will automatically be results listed. Because there are only three buttons on the homepage, it’s easier to move these buttons and list the results that you are looking for.

It Leaves Room For Creative Images

Google has always done a great job of implementing creative images on their homepage. These images can be used to commemorate someone or something special, or they can be a way for Google to mix up the typically, “GOOGLE” image that most people are used to seeing.

It’ll Teach You Something New

By clicking on the image that is listed above the search box, users will find out something that they never knew before. This helps people to learn more about the internet, as well as the world in general.

It’s Recognizable

Google itself is a brand. Just like Pepsi, Nike, or Facebook images are recognized anywhere you go on earth, so is the word, “Google.” By having just that icon, people immediately associate it with the best search browser in the world.

It Changes The Way That Other Websites Are Built

Google’s simplistic and minimalist design has changed the way that other websites are designed and built. Other websites now know that they too have to consider a minimalist design, especially if they want to have the same type of success as they have.

It Allows For Easy Change

In the event that Google ever wants to change their layout, they can easily do so. Granted, there’s no point in fixing something that has been so successful. However, if they ever wanted to make this consideration, they’d be able to do so since the design is so simple.

Avoids People Accidently Clicking On The Wrong Button

One of the most frustrating things that can happen while your online is clicking on a link that you didn’t mean to. This often takes a long time for you to then back out and try to find what it is you are looking for. With the simplicity of Google’s page, you don’t have to worry about accidental clicks.

They Changed The Way Search Engines Were Created

Simply put, Google only has three buttons on their website because they wanted to be original and unique. Needless to say, they were successful. They were able to change the way that search engines were created and how the world viewed the internet. But this was only possible through their simplistic design.

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Google Search App Adds Ability to Easily Switch Languages in Voice Search

Multilingual users of Google's Android Search app can now make a one-time change to the app's settings and easily use voice search in more than 50 languages.

In a blog post, David Eustis, an Android software engineer, says Google will automatically detect the language, but, for now, users will have to stick to one language per sentence.

Users were previously required to change the app's settings each time they wanted to switch languages. Now, however, app users can select up to five languages, which Eustis says is "enough to satisfy all but the most advanced polyglots," and then it's off to the races.

According to Eustis, the ability to receive spoken responses will depend on the language and query.

In addition, users will see more languages and features over time, he adds.

To try out the new functionality, Eustis says users should make sure they have the latest version of the Google Search App and then open the Settings from the device's apps menu, tap Search and Now -> Voice -> Languages, and select languages.

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Google Wants The Best User Experience for Mobile Users

Google recently made a move to improve the user experience of mobile search users. Its a move that we have expected from a Digital Marketing view point since last year – we simply didn’t know how the move would be made. So the move means that if your website has a redirect for users and it does not go to the equivelant page of a mobile version (or your site is not responsive) you will see a similar message in search as to the one below.

If you are reading this, it’s likely you are a website owner or SEO with this issue. So what is the solution?

Interigate The Issue

First we need to check that the message you are seeing is “smartphone” related and not some other issue. So nip into Google Webmaster Tools for your website, you should have a message if you are seeing these in search results. If not you can still check go to Crawl > Crawl Errors > Smartphone – if you see anything in “faulty redirect” these are the urls you will need to address with the solutions below.

Fixing The Issue

There are a few ways to fix issues with the redirect message from Google. Here are the top 3 we would advise:

1. Don’t simply redirect all “smart device” users to the homepage or category pages on a mobile site. Try to ensure a one-for-one experience between the two versions of your website. This isn’t always practical though so where this is the case limit the number of “wholesale” redirects you have.
2. Where you can’t redirect users to a similar page on a mobile version of the site, it is advised that you simply “do nothing” and do not redirect them from a desktop site.
3. Try updating the design of your website to use responsive web design, this would mean that a single version of your site would serve both mobile devices and desktop devices gracefully.

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Will Google Start Blocking Access to Paid Search Keyword Data?

Everyone has been concerned about the potential of Google moving "(not provided)" to also encompass paid search. Right now, AdWords advertisers get full access to keyword data, whether it is through Google itself or through one of the third party tools using the API for this data.

When Google made the move to secure search, and effectively turned off the ability for webmasters to know exactly which keywords were driving organic traffic to their websites from Google, the next obvious question was when would this hit AdWords advertisers, and how Google would handle it.

Some felt it was double standard where AdWords got to keep their keywords while organic did not. However, while the loss of this data would be felt – and has largely been expected – the change isn't as doomsday as some are making it out to be. The impact with the loss of organic keyword data was significantly greater.

Even if Google isn't providing keyword data to third parties, and even if they change their URL string for advertisers so that keywords are no longer embedded in them, advertisers will still have that information within the Google AdWords dashboard – it isn't a case where advertisers would be flying blind without any data at all. And if an advertiser doesn't use a third party management tool, they likely won't notice a difference, aside from potentially needing to utilize AdWords tags if they aren't already.

At SMX West last month, Amit Singhal from Google hinted in his keynote that we would be seeing some changes to paid versus organic when it came to "(not provided)", although he was light on details.

Over a period of time, Sridhar [Ramaswamy], the Head of Ads, my friend, and I we have been looking at this issue. And we’re also hearing from our users that they would want their searches to be secure. A lot has happened in the world, as you all know. And keeping user’s searches secure is really important to the users. We really like the way things have gone on the organic side of search, because we are hearing and responding to what our users want. We really like where we are at.

Sridhar and I are looking at our world, and finding the right solution for our users who want their searches secure and are advertisers, so I have nothing to announce right now, but in the coming weeks and months as Sridhar and I find the right solution, expect something to come out of us.

The latest round of speculation began this week when A.J. Ghergich published a blog post detailing that AdWords will no longer be supplying third parties with paid search query data. If true, this will have a serious impact on the many companies that provide reporting and tools that use this paid search query data.

Because of the way Google AdWords does their tracking, they can still easily remove the referral keyword string from the referring AdWords URL, to provide secure search in regards to preventing those keywords from showing up in the website logs, but Google still have all that data within the AdWords dashboard, and can provide that information for advertisers. So even if they make a change were the referral string is gone, AdWords still needs to have the URL string that tracks those keywords and provides to advertisers.

Regardless of how they provide the keyword data within the Google AdWords dashboard, we won't see a day where advertisers get no keywords whatsoever, because the price would drop down as advertisers lose confidence in the transparency of what they're bidding on and what they're getting traffic from.

Ghergich reported that an anonymous source provided him with the information regarding the change to paid search query data. The details from the memo include:

• Google will cease supplying 3rd parties with paid search query data
• Reports within AdWords will remain unaffected
• This will also have an affect on website analytics packages but we've not yet heard about anything with Google Analytics
• Services that use this query data may have no way to access it anymore

Could they turn off access within Google Analytics? It's hard to say because some third parties use Google Analytics data, if they are truly trying to tighten down on any of that data for privacy concerns.

There is the possibility that they could be changing the API where Google would charge for paid API access, under the guise of "keeping it secure", or simply tightening down the number of companies that have access to the data currently.

What other reasons could Google have besides privacy concerns, which was the reason for the organic "(not provided)" change? According to Ghergich, his source feels that "another possible motive for the change by Google is that less data leads to less accurate AdWords decisions which increases ad spend."

I reached out to several companies who are currently using this paid search query data from Google AdWords, to see what their take is, and their thoughts if Google was to make a change to their current third party access to paid search query data.

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Boosting Your Click-Through Rate: Standing Out in Google Search

Everyone from businesses to bloggers are scrambling left and right to find out the best ways to push their site to the top of Google’s Search Engine Results Page (SERP). Why? Because Internet users usually only check out the first few pages of results. This means that your click-through rate is drastically lessened if you don’t show up in these first few pages. But to make it up there, you’ll need to comply with a few different factors that Google considers.

So if you want to make it to the top, follow these useful tips:

Take Advantage of Site links

Site links are links for pages from within your site that appear under your site’s initial domain listing. A site link can be generated by Google if your site is simple enough to navigate and has a simple structure. So the first step to getting site links is by making sure your site can be easily navigated by Google. If you do a search for a website on Google, you’ll find that site links generally lead to some of its more popular or useful pages, and each site link has a description of about 60 characters.

So how do you increase the chances of getting site links? First, you need to set up a Webmaster account for your site so that you can submit your URL and site map in order to be reconsidered for a site link. Google will reconsider whether or not your site deserves a site link. In the 24-hour waiting process, you can do the following to get better chances of consideration:

• Get rid of broken links, HTML errors, and CSS errors in your site. There are lots of services that can help you find these in your site so you can revise or remove them.

• Make sure you have great content. Content farms don’t cut it. Content that has high engagement, lots of detail and links in other sites have a higher chance of getting a sitelink.

• Drive a high percentage of links from other sites to a particular page in your site. For instance, in a series of pages about online games, link to a page that discusses one game in particular.

Optimize Pages to Get Dual Rankings

There may be times when you make a search query, but you see two results from the same domain. This isn’t a glitch in the search engine. In fact, Google puts two results from the same domain right next to each other when they’re on the same SERP. The technique to getting two or more links from your site may be a bit tricky, but it pays off.

For instance your site is at #7 on the first SERP, and another link from your site is the 4th result on the second page. By optimizing the second link just enough to make it get to the first page, this result is automatically bumped up to #8 so it’s next to your higher ranking search result. So how can you optimize the lower ranking result?

• Slightly imitate the higher search result in terms of its header’s keyword placement and the actual content. However, don’t create an exact copy of the content. Make it unique enough to give it a different feel, but similar enough to be just as effective at getting a higher ranking.

• Update other pages in your site to link to the lower ranking page through the use of keyword-rich anchor text. Find pages in your site that are related to the lower ranking page, and revise the content in those pages to include a link to the lower ranking page.

• Links from outside your website that lead to the lower ranking page are also effective. You can do this through guest posts on other pages or through social media sites that share links, such as Pinterest.

Work on Your Meta-description

A meta-description is the text you see below the link of a search result. This text is composed of 160 characters, and its main purpose is to give readers a hint of what they’ll find out in your site. It’s also a great tactic to make your site stand out from all the other search results. Think of it as a teaser text to persuade readers to click your link and get more information from your site.

A convincing call to action helps increase the effectiveness of your meta-description. Instead of using passive or merely wordy descriptions, try the following:

• Begin your meta-description with “Check out why…” or “Find out why…”

• End your meta-description with “Learn more…” or “Read about it here.”

• Use questions that make users think like “Have you ever wondered…” or “Did you know that…”

Keywords also factor into how relevant your site is to the user’s search query. If you would notice, the search keywords are highlighted in the search results, and this draws in more attention to your page. In addition to great phrasing, cliffhangers can also convince users to click the link to your site. It adds suspense and makes users more curious. Use something like “You’ll never guess his reply!” or “You’ll be shocked by the results.”

Use Rich Snippets

Rich snippets make it easier for users to understand what’s on a page by summarizing the content of the page in the search results. However, your content must be in a certain format for it to be supported by rich snippets. This format is highly particular about design, technicalities, and quality. It’s worth a development investment if you’re intent on getting to the top of Google’s SERP. Google’s Webmaster Help Center can give you an in-depth guide for how you can start taking advantage of rich snippets.

Don’t be intimidated by all of the listings that are currently high up on the SERPs. With these tips, you can very well make it up there too!

To improve your click-through rate, you need to make sure that you’re out there for the world to see. In this case, you can do so by showing up earlier in SERPs. By using these strategies and producing valuable content for your site, it will not only help it get to the top of the search results page, but also at the top of all the relevant listings too! Although only two of these techniques should suffice when it comes to boosting your ranking and getting a higher click-through rate, think of all the possibilities if you tried all four of them!

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Google Plus SEO: The Business Benefits

Google Plus offers business opportunities available nowhere else.

The social network run by Google — the gateway to your business — is a game-changer. It ties together several Google products and delivers many rewards for brands. Vic Gundotra, the head of Google+, has said, “It’s really the unification of all of Google’s services, with a common social layer.” Google+ places a heavy emphasis on search engine optimization (SEO), which differentiates it from other social media networks like Facebook and Twitter. 

Google Plus and social signals

Sharing things on Google+ and encouraging others to +1 your content works essentially the same way as Facebook “likes”, but the impact is more pronounced because Google Search favors sites that have received more social credibility from others. Although Facebook and Twitter are essential to marketing efforts, both impede Google from accessing much of their data, which limits their SEO effectiveness.

According to a study by Searchmetrics, social signals — recommendations through Likes, tweets and Google+ — account for 7 of the 8 most highly correlated ranking factors in Google search results. Social networks are used by real people who reveal what they genuinely like and think is important via sharing, liking, retweeting, and +1′ing, so it’s not surprising that search engines track these indicators. Google +1s have the highest correlation, followed by number of backlinks, Facebook shares, and Facebook total (summary of shares, likes and comments).

Google Plus and PageRank

Google+ posts are crawled and indexed almost immediately. Google Search treats Google+ profile and pages just like “regular” websites, so they have PageRank and can be just as powerful as other websites in terms of ranking. Web pages with higher PageRank rank higher for search terms than those with lower PageRank, and higher PageRank pages deliver more authority to sites that they link to. It’s important to note that Google+ posts can indefinitely retain ranking, which helps brands capture more real estate on SERPs (search engine results pages).

Key points about followed links:

• When you share a link on Google+, the anchor text becomes the title of the page you are sharing.
• Only shared links (the links that show up beneath your post) are followed. Links in the post body are “nofollow”, so they don’t pass any authority/equity.
• Most links in your Google+ “About” page are followed and do pass link equity.
• Uploaded images don’t pass external link equity. Good images may increase a post’s popularity and click-through rates, but these posts do not pass link equity.

Google Plus and Web influence

The larger your Google+ network, the more directly or indirectly you influence the search results of the people who have you in their circles. Google Authorship, which I discussed in my post Use Google Authorship to Improve SEO and Drive Traffic, is a powerful tool that helps people connect your content creators with all of the content they produce — I highly suggest that you follow the setup steps in the article so you can begin reaping its benefits. Google’s nascent rel=publisher connection for brandsenables Google to verify a connection between your brand’s site and your official Google+ page — this produces a “verified site” notation that shows up on a brand’s Google+ page.

Google Plus and Local SEO

Google+ Local is a part of Google+, and focuses specifically on businesses and their locations. These pages are similar to Facebook business pages, but include a many more features geared to help businesses connect with local consumers on a social level. Here’s a page from a local pizza restaurant in Seattle:

The benefits of Google+ Local include:

• More online visibility, enabling consumers to find a link to your website, what your business has to offer, and any other information you think they should have.
• More customer engagement via its social features.
• Direct access to customers so you can connect on a more personal level, encourage feedback, and ask for reviews.
• Higher page ranking through posting fresh content on a regular basis. See my post A Beginners Guide to Content Marketing to learn more about its importance.
• Integration with Google maps, which enables consumers to find pertinent contact information like your phone number, address, directions, and hours of operation.

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How to Find Free Images With Google's Advanced Image Search

The general rule of thumb in the Internet world is that at least one image should be used to complement every blog post you create. There are several benefits to doing this, with the most important being to capture the attention of many more readers by giving your words a boost with a little visual appeal.

However, this doesn't mean just importing the first image you come across. It must first, make sense and correlate with what the post is about and second, not infringe on any copyright laws. There can be consequences that go along with this that you won't want to personally come across. The easiest way to find an acceptable image is to change your Google search settings to filter out anything that could potentially bring you repercussions.

How to Market Any Business and Not Limit Your Reach

At this point, online marketing and SEO are part of almost every business’s marketing budget. However, in order to make your online marketing efforts truly successful, you need to make sure you don’t limit how many customers you can reach.

If you’re still holding back because you don’t know what to do, there are some basic tips that can get you in the game.

Do Your Keyword Research

Keyword research is essential for any business that’s trying to succeed marketing online. When it comes to keyword research, there are a few things you need to do that are particularly important.

• Using a tool like SwissMadeMarketing.com or Google Adwords, search for terms related to the home security industry, for example. You need to find terms that are directly related to your industry first, in order to draw in the greatest amount of traffic. The problem with this is that the terms directly related may have high competition and not be viable terms you can rank for if you have low domain authority. 

• Search for terms that aren’t directly related to your industry. For example, home improvement, home renovation, child safety and home safety are all related to home security, but not in such a direct fashion. These terms will keep you from limiting your scope and reach. Many of these terms will have high search volumes, and more importantly if they’re long-tail terms, will have low competition.

• Create a list of keyword terms you think will help generate traffic for your business. You want to have at least ten search terms that you can create content around.  The URL’s for this content will also be designed around the keywords.

Quick Tip: Make sure to use the keywords you find verbatim. Otherwise you lose the value of the keyword.

Write Guest Posts for Links 

Creating guest posts for blogs and sites is a great way to get links back to your own website to increase how many people see it. However, if you want to be successful at this, you’re going to need to create content that people are interested in reading – not just promotional fluff that talks about how great your business is.

Make sure to look for sites with a good amount of traffic and strong PR’s otherwise it’s a waste of time. Sites with traffic will increase the probability of your link being shared thereby affording your organic traffic.

Using “home security” and adding “home design” as an additional keyword, you could write an article about how to tastefully conceal a security system keypad in your home - like covering the keypad with a canvas painting on hinges.

You could also create an additional related article about how to safely use a curved glass ceiling lampshade to conceal smoke detectors from view.

Both of these are topics that are relevant to the home security industry, as well as marketable on sites like Pinterest for example.

Quick Tip: Finding a high quality image to Pin for this article will increase the probability of it being seen, liked, and re-pinned. Pinterest’s users are predominantly women in their late 20’s and early 30’s, new moms, and middle class. This is the demographic you want to reach.

Maintain Your Blog and Link to It

By maintaining your own company’s blog, you’ll be able to create content that people will want to come back and read on a regular basis. When your content is really good, people will want to share it with their friends through social media or in their own guest posts.

That’s a natural method of link building, and it helps to increase your exposure to potential new customers.

Another effective method of link building is to create a custom Google Search that limits your search to forums like Quora, Answers.com, Yahoo.com and Askville. Once you’ve created this custom search you’ll be able to find people asking questions relevant to your industry so you can provide answers and links to your own content and business.

This might not sound fruitful at first, but it really can be effective. You’ll also be surprised at how quickly you can do it once you create your own custom Google Search.

Return on Investment (ROI)

Doing keyword research, creating guest posts for other blogs and sites and building links can be a lot of work. That’s why many business owners choose to hire somebody to do this work for them while they take care of the day-to-day operations of the business.

Hiring somebody might seem like a cost you can’t afford, but following these tips, you’ll see an excellent return on your investment. When new client leads become new paying clients because of your online marketing efforts, the initial cost will seem like nothing more than a few pennies.

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5 Advanced (But Simple) SEO Analyses You Should Perform With Visitor Intelligence

In order to understand the impact your SEO efforts have on your business, you first need to make sure you are collecting the right data and attributing it to the right sources. This is why it's important to use visitor intelligence to analyze your SEO performance and ensure your SEO efforts are producing the right results.

How your data is structured is critical to enable accurate analysis and reporting. It will allow you to build five advanced, but simple, SEO analyses that you can perform with visitor intelligence.

Laying the Groundwork – Choosing the Right Systems

Almost every SEO solution will give you search volumes, keyword ranks and even traffic volumes, but are these the metrics that matter to you?

Most B2B marketers care about leads and opportunities, while every business cares about revenue. What are your KPI’s (key performance indicators) and more importantly, what are they being measured by? Is it leads, opportunities, ROI, annual revenue or LTV (life time value)? Whatever it is, make sure your SEO plan has a clear path focusing on how to bring you there.

When you select a marketing software solution, make sure it can provide you with the metrics that align with your company’s goals. This doesn’t have to be a native feature of the software, as it can be delivered through integrations, but you do want to make sure it’s possible. Otherwise, you will spend hours every month building Excel spreadsheets and trying to align data from different source to connect the dots.

The right system will provide a comprehensive solution, giving you the ability to report and analyze your data in one place. It might take some upfront work to set up the systems and customize them to your liking, but every minute you spend upfront will save you hours of work later.

Building Your Analyses – Start from the End & Work Your Way Back

It’s often easier to plan and build your analysis if you first look at the final product – the recommendations.

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Optimizing to Lifetime Value of Customers to Maximize SEM Performance

As search practitioners, everything we do is designed with goals in mind.

Depending on clients or the type of organization our goals could be lead generation, sales, traffic or any number of onsite activities designed to engage the customer. In addition, we're often optimizing toward lowering the cost per acquisition of these events, or driving up the ROI.

Some marketers are getting even smarter with their analytics and tracking ROI against new customer acquisition versus existing customer retention.

While this is great performance-based marketing, what if we could go further, and optimize campaigns towards acquiring the right type of customer, those who buy more frequently, or buy larger ticket items? Wouldn’t you pay a higher CPA to acquire a customer who buys three times a month with no coupons over a customer who comes in once for a great deal?

Credit card companies and savvy direct marketers know this and have leveraged this concept in their direct mail efforts for years. But how can we accomplish this in the search engine marketing (SEM) landscape, especially when we optimize to keyword performance, not customer performance? What do we need to get started?

Step 1: Access Your Customer Database

Your customer file is rich with data. It's likely able to be segmented by purchase behavior, such as frequency of purchase, average order value and promotional usage.

Spend some time with your CRM department to make sure you understand the different customer segments, and most importantly which segments correlate to your most valuable customers. They probably have already identified what the best customers look like, what their lifestyle behaviors are and what factors drive their purchasing activities.

Get to know who your best customers are, and who your worst customers are.

Step 2: Understand Your Allowable Acquisition Costs

You probably have a good idea of what your average allowable cost per acquisition is because it’s your performance benchmark or target currently. Take a deeper look.

If your top customer segment spends 4X of the average customer each year, what if you paid 3X the average CPA to acquire this customer? Your ROI would increase 25 percent the first year alone.

Also, what if your worst customer only spends a fifth of the average? Cut your CPA to 20 percent of the average for this customer segment in order lift overall program ROI. By creating unique acquisition targets per customer segment, you can create compounding increases in ROI.

Step 3: Sync Campaign Data With Customer Data

Depending on your campaign tracking tool and or conversion page, the key attribute may already be passing back, or you may need to marry the two data sets into a single file for optimization purposes.

It’s important to note here, that rather than adding campaign metrics to your customer file, you want to create a new file which combines campaign metrics and key customer attributes tjat identify the customer segment. These attributes may include customer ID number, existing versus new customer field, products ordered, geography or customer segment type (if this information already exists).

One common segment defining attribute is product type. For example, in the hospitality industry, customers who reserve suites are more valuable than those booking single rooms as the room rate is higher. On the flip side customers who stay just a single night on average are deemed the least valuable customers.

Step 4: Optimize Your Keywords Against Customer Value

Once your campaign data is appended with your key customer attributes, you can now calculate keyword level CPAs by which to optimize your campaigns.

Identify the keywords which drive the best customers and maximize your campaigns there, while dialing back spend on terms which deliver the worst customer types. But, that’s easier said than done, because a keyword (especially brand and/or generic terms) can deliver multiple customer types.

How do you evaluate a keyword which delivers multiple customer types? You’ll need to develop a blended action model which calculates the value of a keyword by determining the percentage of conversions at each customer value, to get a relative value of the keyword.

You're now on your way to using customer value in optimizing your SEM campaign performance for increasing long term ROI!

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