Social Media plays a big role in mobile marketing. What used to be limited to friendship groups online, online chatting, sharing files and so on, has now taken altogether a different avatar. Now, social media has become one of the most important promotional and marketing tools for mobile business. Using the several social monitoring tools easily available in the market,mobile marketers can now reach targeted customers, track business trends and analyze how well their product or service is doing with their visitors or clients.
Corporates are using these tools on a much larger scale, in order to gain more profits. Because these social monitoring tools help the company get direct feedback from the customer, these can help enhance their profits multi-fold, while also reducing their effort.
Here is a list of 5 of the best paid social monitoring tools for businesses:
Trackur
Trackur is right on the top of the list of favorites. Easy to understand and use, this provides the company with all the statistics and analytics required, as also of user feedback. Customers can perform specific keyword searches as well, so as to achieve more accurate results. Trackur includes many social media networks, thereby ensuring that your business is always clued into the network.
Trackur is available for free trial, after which you can subscribe to plans starting from $18 a month.
Viralheat covers data from the most popular social sites, such asFacebook, Twitter, YouTube and so on. Using an advanced algorithm to ascertain which of the potential customers may be interesting in subscribing to or purchasing the vendor’s product or service, this tool helps the mobile marketer reach targeted potential clients with great ease. Including the Killer Analytics feature, this tool gives the vendor the entire gamut of consumer statistics.
The pricing of Viralheat starts at $9 per month. There are several packages you can choose from.
Sprout Social
Sprout Social helps vendors find business-related customers with ease. This helps them provide information to a highly targeted audience, thereby increasing the probability of a high conversion rate. This service gives the vendor a customizable inbox to view messages and receive incoming message alerts. Connected to most of the major social networking Websites, this one is a monitoring tool to look out for.
This service comes with a 30-day free trial window, after which you can choose from plans starting at $9 per month.
Social Report
Social Report helps marketers and vendors to understand visitor behaviour by giving them information on the number and type of visitors to their Website, the time spent therein, keyword searches, membership, location data and so on. Helping marketers reach a targeted audience, Social Report is a powerful tool to enhance their business.
Social Report is available for a free 30-day trial period, after which you can subscribe to it starting at a cost of $9 per month.
Webfluenz
Webfluenz is yet another very powerful social media monitoring tool, which helps marketers find targeted clients from all over the world. Not only does it give the vendor all the relevant statistical information regarding user behaviour, but it also helps them identify potential problem sectors and helps in crisis management as well.
The other helpful feature that this service provides is Advertisment Planning, which helps the vendor zero in on particular locations all over the world, which attract the most customers. This helps marketers concentrate on the most important sectors to feature their product or service. Webfluenz also keeps vendors keep track of what their competitors are up to, thereby enabling them to try and stay on top of their game.
The price of Webfluenz starts at $89 and goes up to $4299 per month, which seems rather steep. But considering the various features it offers, this service is ideal for the big corporates.
The above includes a list of paid social media monitoring tools. Can you think of any others which appeal to you? Feel free to share your knowledge with us!
1 comment:
You should check out Gremln! Great social media management, especially for small business.
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