To create those engaging online experiences, innovative marketers are turning to online video.
New online video technology advances retargeted advertising by presenting abandoners with personalized pre-roll ads based on their shopping history and relevant deals.
Retargeted pre-roll ads outperform traditional retargeted banner ads with higher conversion rates and often with above-average order value, leading to a significant return on ad spend.
New smart video technology enhances the potential of on-site videos even more by generating videos in real time.
As price, seasonal deals, and last-minute offers change, product videos are created on the fly to overcome the challenges of manual video production.
Online video can be an effective customer service tool Personalized video newsletters can include a greeting with the recipient's name and display promotional offerings based on browsing history, geography, or preference segmentation.
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