My 15 Minutes of Fame: How to Use Pinterest to Drive More Traffic

Are you wondering how Pinterest could increase your blog readership?

Pinterest drives more traffic to websites than YouTube, Reddit, Google Plus and LinkedIn combined according to new research.

With this in mind, here are six easy steps for tapping the power of Pinterest to drive more traffic to your blog.

#1: Choose the Best Blog Posts to Pin

You don’t need to pin every blog post on Pinterest. You’ll get better results if youselectively pin your blog posts on subjects that already have an audience on Pinterest.

This means you need to do a little research on Pinterest to find if people are already pinning items on your blog post topics.

It’s easy to do research on Pinterest, and you don’t need an account to get started. Pinterest has a search feature that lets you find one or more keywords throughout the site.

For each search, Pinterest shows you:

Pins that contain the search term in the description
Boards that contain the search terms in the title or description
People who have the search terms in their profile

Tip: Pinterest never returns a list of every possible match. You should try each search several times to see how the results change.

For each blog post you consider pinning:

In the search box, type a word or phrase that fits the blog post topic.

Type your search term in the Search box and click the magnifying glass.
Pinterest displays a list of pins that contain your search term in the pin description.

Pinterest displays a selection of pins that contain the search term "scone recipe."
Review the list of pins to see how your blog post topic would fit into this list. Make a note of the words used in the pin descriptions.

Tip: Modify your search terms to see if there are different words that people are using for your topic.
Click Boards to review all boards that contain your search term in their title or description.