Mobile has become the key battleground in the social network war. With more of us accessing social networks via our smart phones and tablet devices, networks are clamoring to both service us better via these devices and make more money from us on them.
Twitter appeared to be coming out on top after reports emerged that they were doing very well out of mobile advertising, whilst Facebook appeared to be struggling.
New data reveals however that the average cost per thousand impressions (CPM) of a Facebook advert has increased by 58% in the second quarter of this year.
This rise was not consistent across the world however. America saw a rise of 25%, Canada saw a rise of 21%, but the UK saw ad prices go up by just 7%.
This data comes from a study into Facebook advertising by TBG Digital, in conjunction with the University of Cambridge. They analyzed over 406 billion ad impressions in over 190 countries when compiling their report.
In further encouraging news for Facebook, click through rate on ads also increased, rising 11% in the last quarter, compared to a fall of 6% in the first quarter of the year.
These click through rates however mean the cost per click of Facebook ads has risen above the dollar mark in America for the first time, a rise of 9% in the last quarter.
The report also investigated how Facebook ads did on mobile devices and found that new News Feed ads achieved much better click through rates, seeing 14 times higher rates than desktop ads on average.
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