One of the most effective ways to promote an event is through social media. Both Twitter and Facebook are ideal ways to announce your plans and sell tickets fast. Social media also works for promoting an event to a targeted group with strategic messaging and through paid ads. Here's how to promote your events on Facebook and Twitter in 10 steps each:
1. Create an event page.
2. Link to EventBrite or other ticket sales sites.
3. Send an invite to your fans.
4. Create Facebook ads that target your event demographic.
5. Post updated event information on your page.
6. Listen to your fans and respond.
7. Ask questions of your audience and take input for your event.
8. Reward your fans with free tickets and special offers.
9. Post live updates from your event.
10. Post event photos and post event stats.
1. Create messaging for daily tweets 60 to 90 days out from your event.
2. Schedule a minimum of two daily tweets to drive ticket sales and event awareness.
3. Monitor your twitter account and respond to questions and comments.
4. Be an active voice and retweet messages or add new tweets into the mix that are relative to your event. (ie. News about your headlining act or featured product, or updates on ticket sales.)
5. Ask questions of your audience and take input for your event.
6. Reward your followers with incentives and giveaways.
7. Create special access to your event the week of. (ie. Live talk back with entertainment or access to free or discounted featured product.)
8. Post live tweets from your event.
9. Feature a live feed of tweets at your event and encourage attendees to tweet about being there.
10. Be sure to do post-event tweets with info on the event and its successes.
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