So you've added Social Media as a key part of your marketing strategy, now what? Many brands miss the mark when they dive into a social media campaign. When the hard sell doesn't work, profiles go quiet and eventually die off. Social Media marketing strategists are then left in the wake to pick up the pieces and turn more naysayers into believers. For my sake and the sake of my colleagues, don't commit social media suicide. Be funny, be forthcoming, and be human.
Be Funny: Humor is one of the most viral typesof content you can publish on the Web. It's effective. It's empowering. It's everywhere.
"Science tells us that emotion, not rational thought, is the gatekeeper for consumer behavior" - Dennis Hurley
Be Forthcoming: Transparency is imperative in the digital age. If even a portion of your target market is online, your customers are most likely talking about you. Take this opportunity to promote the positive and respond to the negative. Whatever you do, please don't ignore, delete or attempt to bury negativity. We've all seen what happens when brands react rather than respond.
"A lack of transparency results in distrust and a deep sense of insecurity." - Dalai Lama
Be Human: The Human Touch allows brands to build long lasting relationships with customers. It often leads to improved brand loyalty, credibility, perception of value and a significant increase in word-of-mouth traffic. Today’s customers are all about social, relevant brands who aren't shoving sales pitches down their throat every few hours. Generations are evolving. They have learned to ignore the irrelevant.
"When people laugh at Mickey Mouse, it's because he's so human; and that is the secret of his popularity." - Walt Disney
Proper strategy and execution will allow your brand to secure and maintain the top position in your market. A top position, your competitors will only dream of.
Remember, before you jump off the Social Media cliff - make sure your bungee cord is attached. Otherwise, I along with the rest of the Social Media strategists will be left picking up the pieces.
"If you work just for money, you’ll never make it. But if you love what you are doing, and always put the customer first, success will be yours." Ray Kroc
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