Breakdown: Social Media Workflow, Process, Triage

Altimeter Research found that most companies lack a formalized process –and even out of the advanced, only 76% had a process in place.

Business Goals: The 10 Attributes of Successful Social Media Workflow

• 1) Alignment with corporate goals and customer goals.
• 2) Buy-in and agreement to the process from all involved business units in the organization.
• 3) Few or no overlapping tasks and resources.
• 4) Clear articulation of who will do what, when, where, and how.
• 5) Organizational alignment through training, testing, and refinement.
• 6) Integration with existing business systems, processes, and software in existing channels.
• 7) A clear, easy-to-reference document with clear labels and requires little explanation.
• 8] Scope includes all possible scenarios are included when to respond –and whennot to respond.
• 9) Periodic improvements on the process as the business evolves.
• 10) Measurable business impacts report to all stakeholders on a periodic basis.

(via) 

Related articles

• Social Media ROI: How To Define a Strategic Plan
• Three Signs to Enact Your Social Media Crisis Plan
• 10 Tips to a winning social-media strategy
• How To Build A Successful Social Media Strategy