18 Growing B2B Content Marketing Trends to Share

Every year the Content Marketing Institute and Marketing Profs collaborate on a content marketing survey of B2B marketers. This year’s results are based on responses from 1,416 North American B2B marketers from all industries and all size companies. And just like last year, the adoption of content marketing and the sharing of it using social media continues to grow. We have selected some key data points from the survey and listed them for you below, complete with buttons to share on Twitter and LinkedIn. The complete study is embedded at the end of this post.

1. 91% of B2B Marketers use content marketing  

2. 87% of B2B Marketers use social media to distribute their content  

3. 77% of B2B Marketers use blogs as part of their content marketing  

4. 55% of B2B Marketers believe ebooks are an effective marketing tactic  

5. 83% of B2B Marketers use LinkedIn to distribute their content  

6. 80% of B2B Marketers use Twitter to distribute their content  

7. 80% of B2B Marketers use Facebook to distribute their content  

8. 39% of B2B Marketers use Google+ to distribute their content  

9. 23% of B2B Marketers use Slideshare to distribute their content  

10. 79% of B2B Marketers use content marketing for brand awareness  

11. 71% of B2B Marketers use content marketing for lead generation  

12. 54% of B2B Marketers plan to increase spending on content marketing  

13. 33% of B2B Marketing budgets are dedicated to content marketing  

14. 44% of B2B Marketers outsource their content marketing  

15. 59% of B2B Marketers tailor content to the profile of the decision maker  

16. 64% of B2B Marketers are challenged to produce enough content  

17. 52% of B2B Marketers are challenged to produce content that engages  

18. Only 36% of B2B Marketers believe their content marketing is effective  

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