33 Captivating Statistics That Could Change Your Marketing Strategy

Facts. Facts. Facts.

There are enough restaurants in New York City for one person to eat out every night for 54 years and never visit the same place twice.

If WalMart employees were an army, it would have the second largest military in the world.

Do these facts help your social media strategy? Most likely not. You probably now know not to anger WalMart employees, and just booked a flight to New York City.

The facts below will razzle and dazzle your social media strategy.

1. 40% of people spend more time socializing on social media than they do face-to-face. 
2. There are more devices connected to the Internet than there are people on earth. 
3. Visual data is processed 60,000 times faster by the brain than text. 
4. Facebook’s share of “total Internet minutes spent” grew to 15.8 percent over the past year. 
5. 78% of Facebook users are mobile-only. 
6. 30% of Americans get their news on Facebook. 
7. Facebook mentions of Beyoncé increased more than 1300% within hours of her surprise visual album release. 
8. While the average social shopper spends an average of $60 when coming from Facebook, she spends $140 when coming from Pinterest. 
9. Pinterest grabs 41% of the ecommerce traffic compared to Facebook’s 37%. 
10. 80% of total Pinterest’s pins are repins. 
11. Food is the top category of content on Pinterest with 57% of its user base sharing food-related content. 
12. Images with multiple dominant colors have 3.25 times more repins per image than images with a single dominant color. 
13. Garlic cheesy bread is the most repined pin on Pinterest. 
14. Images that contain less than 30% background are repinned the most.
15. Red images get more repins than blue images on Pinterest. 
16. Over half of all mobile searches lead to a purchase. 
17. Blogging increases web traffic by 55% for brands. 
18. An email that includes social sharing buttons drives click through rates by 158%
19. While Twitter and Facebook tend to drive purchases of products people are already considering, Pinterest is more likely to drive spontaneous purchases. 
20. If Twitter was a country, it’d be the 12th largest in the world. 
21. Only about half of the people who log in to Twitter once a month are actually taking the time to tweet. 
22. The average time per month spent by users on Twitter is 170 minutes. 
23. The average time spent on LinkedIn per month is 17 minutes. 
24. 66% of LinkedIn members are located outside of the United States.
25. 91 of the Fortune 100 companies use LinkedIn for candidate searches. 
26. The most photographed brand on Instagram is Nike with over 19 million posts mentioning #Nike each month. 
27. The first ad on Instagram gained Michael Kors 229,000 likes. An increase of 540% when compared to the average likes of the brand’s previous photos. 
28. The brand with the “manliest” audience is Monster Energy with 78% men. 
29. The brand with the “most girly” audience is Urban Decay Cosmetics with 84% women. 
30. The Google+ platform has 67 percent male users. 
31. The +1 button is served more than 5 billion times per day across the web. 
32. YouTube was founded to share dinner clips of a party due to the files being too large for email.
33. The most watched non-commercial video is Charlie Bit My Finger Again, with over 458 million views. 

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18 Growing B2B Content Marketing Trends to Share

Every year the Content Marketing Institute and Marketing Profs collaborate on a content marketing survey of B2B marketers. This year’s results are based on responses from 1,416 North American B2B marketers from all industries and all size companies. And just like last year, the adoption of content marketing and the sharing of it using social media continues to grow. We have selected some key data points from the survey and listed them for you below, complete with buttons to share on Twitter and LinkedIn. The complete study is embedded at the end of this post.

1. 91% of B2B Marketers use content marketing  

2. 87% of B2B Marketers use social media to distribute their content  

3. 77% of B2B Marketers use blogs as part of their content marketing  

4. 55% of B2B Marketers believe ebooks are an effective marketing tactic  

5. 83% of B2B Marketers use LinkedIn to distribute their content  

6. 80% of B2B Marketers use Twitter to distribute their content  

7. 80% of B2B Marketers use Facebook to distribute their content  

8. 39% of B2B Marketers use Google+ to distribute their content  

9. 23% of B2B Marketers use Slideshare to distribute their content  

10. 79% of B2B Marketers use content marketing for brand awareness  

11. 71% of B2B Marketers use content marketing for lead generation  

12. 54% of B2B Marketers plan to increase spending on content marketing  

13. 33% of B2B Marketing budgets are dedicated to content marketing  

14. 44% of B2B Marketers outsource their content marketing  

15. 59% of B2B Marketers tailor content to the profile of the decision maker  

16. 64% of B2B Marketers are challenged to produce enough content  

17. 52% of B2B Marketers are challenged to produce content that engages  

18. Only 36% of B2B Marketers believe their content marketing is effective  

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Applying Mind-Blowing Social Media Stats to Marketing Strategy

Social marketing holds a special place in our hearts, both for the way it’s changed how organizations do business and for opening up the lines of communication among brands and consumers. The addition of multiple social media channels creates more avenues to engage with our customers. As these social channels have sprung up, so too have their astonishing rates of growth and usage. While the sheer statistics are often mind-boggling – for instance, it’s said that Facebook accounts for 20% of all page views on the web – there are significant marketing implications to be identified by examining the numbers.

In our most recent whitepaper, 6 Mind-Blowing Social Media Stats (And What They Mean for Marketers), we highlight 6 of the most jaw-dropping social media statistics and explore the marketing opportunities that these findings present. We’ll share one below, but for the full list, check out the full free paper.

Do you know the volume of search queries that pass through Twitter on a monthly basis? It’s estimated to be 32 billion searches, higher than the search volume of Bing (2.7 billion) and Yahoo (2.4 billion) combined.

For marketers, that means there are millions of potential consumers searching for information on Twitter. In today’s world, it’s nearly as important to be on social channels as it is to have a website. Consider that of the millions of searches occurring each month, many are your prospects, current customers or unhappy customers of your competitors.

What this means for your marketing strategy: 

Analyze Trending Topics: Review trending topics to capitalize on what’s popular and participate in ongoing conversations. Don’t forget that these trending topics change fast – 20% of top searches on Twitter change every hour.

Practice Targeted Listening: Create monitoring streams for your strategic keywords. Look for sales signals like ‘want’, ‘need’, ‘love’ and strategically reach out when it’s appropriate.

Participate in Conversations that Align with your Brand: It doesn’t have to be all sales all the time. One Chicago-based company Foiled Cupcakes has developed 94% of her clientele through social media. Her strategy? Join conversations her target market is participating in, specifically around shoes and chocolates and then convert those prospects into sales.

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