Video Marketing Strategy 101

Venturing into online video marketing is becoming a significant factor for a flourishing business. Start-ups take the cake in video marketing bycoming up with witty, eye catching videos to promote themselves. Web based video marketing can be intimidating since it's a new concept but don't worry; here are three considerations to put forth your video project:

Congratulations you have decided to make your first web based video. First, as the business owner or marketing guru thereof you must define your goals as a company. Ask yourself: what's the purpose of this video? What do I want the result of this video to be?

Your video should tend to one of the following: 

1. Create brand awareness amongst your target market
2. Educate potential/loyal customers
3. Call to action ("sign up," "buy now," and more) 

Secondly, match your video content with your aforementioned goals. After determining the goal of your video, you should brainstorm content. Determine what platform or video producing agency you'd like to use to produce your video. If your video is set to provide information and awareness of your business your video doesn't need to be long. A quick 30-60 seconds of content will keep your viewers attention and inform them as well. Longer videos work well if and when it is entertaining.  

Lastly, your budget plays a big role on the outcome of your video. Graphic design and animation are what increases the cost of your video. If you decide to put forth this video later on in your marketing/sales cycle the less expensive it will need to be since your brand has hopefully already been exposed. Agencies charge from $1,000 to $100,000 per minute of content, averaging around $10,000. There are 5 reasons for the wide price range: 

1. Graphic design and how much is needed
2. Animation
3. Quality time spent between video developer and the client
4. Content length for video
5. Video developers knowledge of similar projects 

Video marketing tools are great for new brands and old brands looking to freshen up their image. Make sure your videos are polished, simple yet attention grabbing. 

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