Monday, November 19, 2012

Majority of consumers are aware of online tracking

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A new survey by TRUSTe has found that 86% of respondents in the Netherlands were aware of internet browser cookies compared with 81% in Great Britain, 78% in Germany and 59% in France.

The top 50 French websites are dropping nearly twice as many third party cookies (434) as Dutch websites (237).

71% of French respondents were very concerned about their privacy online compared with 69% in Great Britain, 62% in Germany and 48% in the Netherlands.

The study included over 4,000 consumers (conducted online via Ipsos MORI’s iOmnibus survey in France, Germany, Great Britain and the Netherlands) and 200 top websites.

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