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The first go viral Social Video Equity Report shows that Red Bull tops the list for the 100 most powerful brands in branded content in 2012.
The drink brands beat technology giants Google (2nd) and Samsung (5th), with Apple and Microsoft both failing to make the top ten, coming in at numbers 11 and 37 respectively.
The top 10 was Red Bull, Google, Disney, Nike, Samsung, Old Spice, Prada, Coca-Cola, Nintendo and Adidas.
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