If you’re an Apple fan, chances are you have a multitude of reasons as to why you’ll never switch from your iPhone to an Android phone ready to go at any given moment. If you have an iPad, a MacBook, an iPod or any number of Apple products you’ll likely swear by them, even going so far as to say they changed your life.
What is it about Apple products that make their users so loyal? The same question could be asked of Harley Davidson owners and many other loyal consumers. What you may be surprised to learn is that there is a psychology that goes into the marketing of these products; a tactic that makes you want to belong to this club they have created. This psychology can easily be compared to the psychology cults use to recruit members.
Like cults, marketers want you to feel like you are on a specific mission; that you have a specific purpose with a strong ideology and leadership behind you. This gives the brand itself a much larger meaning. For cult brands, this mission is often a “mission from God” - to tell everyone you know how amazing this brand is.
Cult psychology is being used all around us. Facebook, for example, used the exclusivity factor during it’s beginning stages when you could only sign up if you had a college email address. By making people feel as though they are a part of something instead of just another number, you give them a belief in the product they are using.
What are your thoughts? Will this marketing technique affect your decision making process on the next purchase you make or are you more worried about the product itself rather than the marketing techniques being employed upon you? Take a look at this infographic from Christiandegrees.net to learn more about the psychology of cults and marketing.
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