No matter the country your target audience is from, if you want to reach them with the help of social media, Facebook won’t let you down. Or will it?
Facebook has indeed become the most popular social network in many countries, but the overall social media landscape is - even in countries where Facebook is no. 1 - way more colourful than that and Facebook shouldn’t always be the first choice.
However, it’s not only choosing the right network that matters. If you want to improve your turnover with the help of international social media marketing, as well as increase your brand’s popularity, you’ll have to get acquainted with the culture of your target audience and take a lot of other things into consideration.
For example, you have to think about which foreign language is the most appropriate for your target audience and get informed on current global social media trends, so that you can adjust your social media strategies accordingly. Moreover, the cultural differences between social media users in different countries should also be taken into consideration.
Facebook (almost) rules the world
Facebook has built its global dominance in the last couple of years; this can be seen in the global map of social media platforms on Vicenzo Cosenza’s blog.
While around June 2009 other networks dominated the American continent, in Mexico and Brazil, in December 2012 Facebook managed to be no. 1 in all of America. Other countries that had other dominant networks in 2009 were India, Japan and in Europe – the Netherlands and Portugal. Even so, by the end of 2012 it was Facebook that ruled there too.
And yet, in big markets such as Russia and China, other networks are more popular: Odnoklassniki in Russia and Qzone in China.
(via)
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