According to Hubspot.com, companies who create, optimize and promote their blogs get 55% more traffic and 70% more leads than those who don’t. As many say, content is king, but it’s what you do with it after that will make all the difference.
Even if you have loyal followers, generating traffic to your blog will require some work on a consistent basis. To create visibility for your content, you’ll have to promote it after you click on the publish button.
Distribution Channels
After publishing your blog articles, you should systematically distribute your content through several channels. The exact channel(s) which you should use will depend on your target market. Knowing exactly who you’re trying to reach and where they are on the web will make the process much more efficient.
Social Media
The most obvious social media platforms to distribute your content are the big four social media sites, but don’t restrict yourself to these if your market hangs out somewhere else on the web.
- Facebook has more than a billion monthly active users (source: Facebook.com)
- Twitter has over 200 million monthly active users (source: Wikipedia.com)
- Google+ has more than 135 million monthly active users (source: Google Blog)
- LinkedIn counts more than 160 million unique monthly visitors (source: LinkedIn.com)
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