How much shorter can it get?
On the graph below, present median Engagement, Impression and Reach, over time with a confidence interval of +/-5% (to show variance among posts)
Impressions are even shorter than Engagement, with only 2 Hrs 30 min to reach 75% of its max, and Reach is even worse: 75% of your audience sees your message in less than 2 Hrs!
Can it get worse? Well if you care most about your fans, it takes only 1 Hr 50 mins for a post Reach to get to 75% of it’s potential (not shown on this graph).
There is quite a bit of variance between posts, but for short period of time all posts show the same behavior, and it takes a mere 30 minutes for a post to get 50% of its global Reach.
(via)
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