Mobile commerce sales have doubled in the space of a year and now account for almost a quarter of total online sales, according to a new report.
The new data from IMRG and Capgemini shows that sales completed through mobile devices accounted for 23.2% of total ecommerce sales in Q2 2013, up from 11.6% in the same period last year.
There was a significant rise in ‘click and collect’ sales in Q2, reaching a record high of 16% of online sales for multichannel retailers.
This represents annual growth of 33%, up from 12% in the same period last year.
No comments:
Post a Comment