Travel aggregator sites dominate airline brands for both natural and paid Google rankings, according to a new Searchmetrics report looking at search visibility.
The study is based on analysis of how airline brands performed on Google for the 1,439 most popular search terms relating to flights.
The highest ranking airline brand for natural search is easyJet which appears in sixth place, just ahead of Ryanair in seventh position. British Airways is the only other airline to rank among the top 15 most visible travel brands.
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